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Block · 1 day ago

Global Head of Organic Discovery, Square

United States

Full-time

Remote

Director/Executive

$240K/yr - $359K/yr

10+ years exp

Block is a company that builds technology to increase access to the global economy. The Global Head of Organic Discovery will lead the strategy for organic search to drive revenue growth, focusing on enhancing search visibility and optimizing the web experience for sellers.

Financial Services

H1B Sponsor Likely

Responsibilities

Own global organic discovery strategy inclusive of and beyond traditional search to drive sustainable revenue growth; channels include Google, YouTube, TikTok, Amazon, and Reddit

Drive measurable search visibility/ranking and traffic through strategies and tactics that align Square content topics and solutions with seller expectations and behaviors

Ensure foundational excellence across our site with a deep focus on technical integrity and semantic relevance, creating a web experience that's optimized for discoverability and long-term growth

Proactively manage and optimize strategic roadmap, maximizing impact, strengthening operations and allocating resources effectively

Ensure channel orchestration for a cohesive integrated experience in partnership with Paid

Lead, mentor and inspire a team of experts, as well as agencies and partners with clarity, urgency and high expectations

Partner with Marketing Analytics and Data Science to improve and evolve measurement frameworks for organic discovery, measuring visibility, engagement, and conversion across funnel stages, including emerging AI-driven search experiences

Partner with global and regional leads to tailor approaches by market and audience, bringing Square's value proposition effectively to our sellers

Build and nurture partnerships with stakeholders, business leaders and cross-functional teams, organic social, paid, content, web, retail, operations, data science and analytics

Qualification

SEOOrganic growth strategyTechnical SEOContent strategyMarketing leadershipAnalytical mindsetStakeholder managementTeam leadershipCross-functional collaborationCommunication skills

Required

10+ years of experience in SEO and organic growth, with deep expertise across technical SEO, content strategy, and the evolving search landscape (AEO, GEO, AI-driven, and multimodal search)

5+ years in marketing leadership with experience managing a team of specialists

Deep understanding of search engine mechanics (e.g., crawling, indexing, ranking systems) and the evolving discovery ecosystem (e.g., AI-driven search, ecommerce platforms, multimodal and entity-based discovery)

Knowledge of web production processes, including scoping, asset readiness, implementation, QA, and deployment

Strong analytical mindset with understanding of marketing attribution and full funnel optimization

Experience communicating and influencing at all organizational levels, including C-Suite

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Block

Glassdoor3.9

Block is one company built from many blocks, all united by the same purpose of economic empowerment.

Founded in 1990

Oakland, California, US

10001+ employees

https://block.xyz/

H1B Sponsorship

Block has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)