Meyer Natural Foods · 1 day ago
Director of Center of the Plate Sales
Loveland, CO
Full-time
Hybrid
Director/Executive
$150K/yr - $188K/yr
10+ years expMeyer Natural Foods is a company that specializes in natural protein products, including beef, pork, and turkey. They are seeking a Director of Center of the Plate Sales to lead strategic accounts and drive profitable growth across foodservice beef programs while managing customer relationships and executing sales strategies.
AgricultureFarmingFood and BeverageFood DeliveryOrganic Food
Responsibilities
Prospect and develop new business with regional and national foodservice chains and broadline distributors, creating and executing account plans that align with corporate goals
Lead discovery, solution design, and program development—translating customer needs into product/packaging/specification solutions
Negotiate pricing structures, contracts, and program terms; manage RFPs and bid responses in coordination with Pricing and Finance
Establish and maintain executive-level relationships with customer decision-makers, culinary/innovation teams, and distributor leadership
Develop and implement strategic sales plans, including annual revenue targets, account growth strategies, and commercial calendars
Maintain accurate CRM reporting (pipeline stages, probabilities, close dates, and key account actions)
Provide market and competitive intelligence (pricing, specs, customer preferences, and category trends)
Partner closely with the Production Scheduling and Regional VP, as well as internal team members, to ensure disciplined pricing, margin management, and deal governance
Collaborate with production scheduling, procurement, QA, and logistics to align supply, specs, lead times, and service expectations
Identify new products and selling opportunities that improve carcass utilization; bring forward business cases for new items, trims, formats, or value-added programs
Support problem resolution (service issues, claims, quality/spec questions) while maintaining customer confidence and long-term relationships
Build and execute distributor strategies (authorized items, stocking, incentives, training, and joint call plans)
Develop sales tools and value propositions for distributor reps and chain stakeholders; coordinate sampling and menu/culinary support, as applicable
Track and improve program compliance, including contract pricing adherence and item-level performance
Owns target account strategy, pipeline development, and commercialization plans for center-of-plate and ground beef in foodservice
Influences pricing recommendations and program structure in partnership with Pricing/Finance
Leads cross-functional coordination to ensure successful onboarding, launch, and ongoing program performance
Assist with other duties as assigned
Qualification
Required
Bachelor's degree or a combination of education and experience is required
10+ years of experience in foodservice center-of-the-plate sales is required
Extensive experience in all aspects of supplier relationship management is required
5+ years of sales experience with center-of-plate programs and ground beef across QSR, casual dining, or multi-unit operators
Expected to travel at least 50% of the time
Familiarity with carcass utilization concepts and how commercial strategy impacts trim, yield, and profitability
Experience launching new products, specs, or branded programs (e.g., premium natural/Angus/Wagyu)
CRM proficiency and comfort with data-driven selling (CRM, Excel/Sheets, BI dashboards)
Benefits
Medical, Dental, and Vision insurance
Employer-paid Life Insurance, Short-Term Disability (STD), and Long-Term Disability (LTD)
401(k) retirement plan
Paid Time Off: including Sick Leave, Vacation, and Holidays
Company
Meyer Natural Foods
Meyer Natural Foods is a food & beverages company that offers beef and meat products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Richard Tufton
Chief Sustainability Officer
Recent News
2023-12-23
2023-12-23
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