Fanatics · 1 day ago
VP and GM, NBA
Jacksonville, FL
Full-time
Hybrid
Director/Executive
$230K/yr - $300K/yr
15+ years expFanatics is a leading company in the sports merchandise sector, and they are seeking a VP and GM for the NBA to drive revenue and profitability. This role involves setting the vision and roadmap for the fan vertical, managing resources, and leading relationships with leagues and teams while ensuring a delightful fan experience.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Define annual financial and performance objectives aligned with Fanatics Commerce’s four pillars: (1) Delightful Experience Everyday; (2) Great Products, Storytelling & Availability; (3) New Rights & New Markets; (4) One Commerce Wins
Establish and evolve the fan vertical vision and roadmap for short-, mid-, and long-term success, leveraging consumer insights, performance data, and market intelligence
Lead end-to-end fan vertical strategy tailored to league, partner, and fan needs, ensuring timely product availability and compelling storytelling throughout the season
Provide strategic oversight across merchandising, pricing, inventory, SKU optimization, channel segmentation, promotional strategies, and in-season replenishment
Analyze performance metrics (sales, inventory, etc.) to guide decisions and optimize results
Build strong cross-functional partnerships (Buying, Merchandising, Planning, Marketing, Sourcing, Sales, Finance, Operations) to drive execution and shared accountability
Maintain deep understanding of contractual rights and obligations (e-commerce, wholesale, in-venue merchandising, sponsorships, events)
Monitor industry trends to identify growth opportunities and pursue rights renewals/expansions
Develop scalable solutions for financial ROI across fan verticals
Lead Quarterly Business Reviews (internal and partner-facing) and monthly Fan Vertical Exchange meetings; participate in weekly business reviews
Align with other GMs to ensure consistency and scale across Fanatics Commerce
Provide guidance to analytics teams for data-driven decision-making
Ensure compliance with league/team policies and applicable laws
(NFL/MLB/College/NHL only): Oversee Team Services/Promo support for uniforms and team-issued apparel
Qualification
Required
Ability to travel up to 35%
Bachelor's degree in Business, Apparel, Merchandising, or equivalent experience with strong understanding of product and sales creation processes
15+ years of progressive leadership experience with P&L ownership in licensed apparel, sporting goods, consumer products, e-commerce, or related retail/wholesale environments (buying, merchandising, inventory management, planning, operations)
Deep knowledge of U.S./Canadian retail and consumer trends, preferably in sports licensed merchandise
Passion for sports and strong understanding of associated consumer demographics
Demonstrated ability to build, lead, and develop high-performing teams; proven talent acquisition and mentoring skills
Strong interpersonal and communication skills (written, verbal, listening) with executive presence
Ability to collaborate and influence across a matrixed organization, managing multiple stakeholders and competing priorities
Highly analytical with experience leveraging sales data and financial metrics (P&L, margin analysis, pricing strategies) to drive decisions
Skilled in problem-solving and driving creative, timely solutions with a big-picture perspective
Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and familiarity with data warehouses and database management
Benefits
A wide range of health, financial, legal, and development assistance
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
A competitive 401k plan
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase