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Red Wing Shoe Co. · 1 day ago

Director of Social and Influencer Marketing

Red Wing, MN, USA

Full-time

Hybrid

Director/Executive

$131K/yr - $177K/yr

7+ years exp

Red Wing Shoe Company is a global company based in Red Wing, Minnesota, known for its rich history and tradition in the retail industry. They are seeking a Director of Social and Influencer Marketing to lead strategic efforts in engaging diverse customer segments and shaping brand connections through social media and influencer strategies.

Product DesignWeb Design

Responsibilities

Define our social roadmaps and execute progressive social and influencer marketing strategies that set industry benchmarks

Establish and manage a governance model that ensures alignment and consistency across the enterprise

Bring a human-centric approach to social and influencer efforts, creating authentic engagement with fans and priority segments

Lead strategies and protocols that strengthen brand communities and enhance customer experience

Oversee agency partnerships and internal resources to deliver flawless execution and maximize impact

Advance social analytics capabilities to measure performance, optimize campaigns, and inform future strategies

Qualification

Social marketing strategyDigital channel marketingFinancial managementGoogle AnalyticsCreative problem solvingInterpersonal skillsPresentation skills

Required

Bachelor's degree (B.A./B.S.) from four-year college or university in Business, Marketing or a related area of study and a minimum of 7 years of progressive senior marketing responsibilities; or equivalent combination of education and experience

Experience with competitive brands or like-minded categories of business targeting a similar type of consumer segment

Working within a retail-centric organization, preference for dealer or franchise-based brands

Financial and budget management work with a solid understanding of P&L reporting, and Excel

Leading digital channel marketing program and content development, including but not limited to site/search/social; General usage of Google Analytics

Skill or knowledge in the ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices

Innovative thinking and creative problem solving with a willingness and proven ability to challenge the status quo with multiple unknown inputs

Exceptional inter-personal skills with strong team leadership functions successfully directing, influencing and integrating internal and external resources within a highly matrix environment

Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills