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Daikin Applied Americas · 1 day ago

Marketing Manager, Data Center Equipment and Solutions

Plymouth, MN

Full-time

Hybrid

Senior Level, Lead/Staff

$114K/yr - $188K/yr

8+ years exp

Daikin Applied Americas is the world's largest HVAC company, recognized by Forbes as one of America's Best-In-State Employers 2025. They are seeking a Marketing Manager to drive strategic marketing initiatives for their data center equipment and solutions portfolio, collaborating with various teams to ensure effective product positioning and marketing execution.

Consumer GoodsElectronicsHeating Ventilation and Air Conditioning (HVAC)Manufacturing

No H1B

Responsibilities

Lead go to market plans for new and existing equipment

Define and refine product and solutions positioning and messaging to ensure differentiation in the data center market and alignment with customer needs

Plan and execute product launches in collaboration with Product Marketing, Engineering, National Accounts, and the Data Center Business Unit, delivering timely and impactful marketing assets

Act as the primary marketing liaison across sister companies, ensuring joint value propositions and complementary technologies are integrated into all go-to-market strategies

Support lifecycle marketing initiatives from new product introduction (NPI) through end-of-life (EOL), providing insights and customer feedback to inform product roadmaps

Develop compelling marketing collateral and digital assets—including presentations, brochures, and videos—to enable sales teams and enhance customer engagement

Manage relationships with external agency partners to ensure high-quality creative execution, timely delivery, and alignment with brand and business objectives

Equip sales teams with training and tools that improve product knowledge and selling effectiveness

Manage content for digital channels such as websites, email campaigns, and social media to drive awareness and demand

Track and analyze marketing performance metrics, adjusting strategies to maximize impact and ROI

Qualification

B2B marketingProduct marketingGo-to-market strategyHVAC knowledgeData center technologiesContent developmentAnalytical skillsProject managementCommunication skillsCollaboration

Required

Bachelor's Degree in liberal arts, journalism, communications or marketing

8 years of proven experience in B2B marketing, product marketing, go-to-market strategy, and product launches. Preferably in the manufacturing or industrial sector

Knowledge of HVAC, data center technologies or related B2B equipment markets

Ability to translate technical concepts into customer-focused messaging

Excellent strategic thinking and project management skills for complex launches and campaigns

Skilled in content development for collateral, presentations, and digital assets

Strong analytical skills to measure performance and optimize marketing programs

Exceptional communication and presentation abilities for internal and external audiences

Ability to manage multiple projects in a fast-paced environment and meet deadlines

Collaborative mindset with the ability to build relationships across teams and external partners

Work visa sponsorship is not available for this position

Preferred

10 years of experience in the HVAC, data center industry or related technology sectors

Benefits

Multiple medical insurance plan options + dental and vision insurance

401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions

Company provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary accident coverage

Short term and long-term disability

3 weeks of paid time off for new employees + 11 company paid holidays

Vacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrual

Paid sick time in accordance of the federal, state and local law

Paid parental leave and tuition reimbursement after 6 months of continuous service

Company

Daikin Applied Americas

Daikin Applied delivers superior air quality and energy efficiency to every solution with innovation in advanced technology, IoT, and next generation compressors.

Founded in 1933

Minneapolis, Minnesota, USA

5001-10000 employees