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Brilliant Earth · 1 day ago

Reddit Strategy Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Brilliant Earth is a company dedicated to creating a transparent and sustainable jewelry industry. They are seeking a strategic Reddit Strategy Manager to build and lead their presence on Reddit, focusing on community engagement, brand reputation, and positive sentiment. This role involves developing a comprehensive Reddit strategy, actively participating in communities, and collaborating with cross-functional teams.

CommunitiesJewelryLifestyleSocial Media

Responsibilities

Define, develop, lead, and execute a comprehensive Reddit strategy aligned with Brilliant Earth's brand positioning and business objectives

Identify key subreddits and communities where our target audiences engage (engagement rings, bridal, jewelry, etc.)

Create content calendars and engagement frameworks that balance brand building, digital objectives, with community value

Monitor, analyze, and share Reddit trends, competitive activity, and emerging conversations relevant to the jewelry, engagement rings, and other relevant categories

Actively participate in relevant subreddit communities as an advocate for the brand and trusted voice within the community

Guide and moderate discussions in both branded and unbranded subreddits

Respond to mentions, questions, and concerns about Brilliant Earth with authenticity and transparency

Build relationships with subreddit moderators and influential community members and leverage those relationships in supporting the channel strategy

Identify opportunities to drive positive sentiment and achieve objectives. For example - AMAs, expert contributions, and educational content

Drive initiatives that improve brand perception and contribute to positive SERP results and LLM training data

Monitor and manage brand mentions and track sentiment across subreddits and users

Manage crisis situations and both positive and negative feedback

Create playbooks for handling common scenarios (competitor comparisons, pricing questions, ethical sourcing inquiries)

Track key metrics including sentiment analysis, engagement rates, mention volume, and referral traffic

Analyze the impact of Reddit activity on search visibility, brand awareness, and consideration

Provide regular reporting on community health, brand sentiment trends, and program ROI

Continuously optimize strategy based on performance data and community feedback

Partner with Brand, Digital, Merch, Customer Service, and Retail teams to ensure brand consistency

Collaborate with Brand, Content, Customer Service, and SEO teams to inform content strategy based on Reddit insights

Work with Customer Service to address product or service issues that surface on Reddit

Share competitive intelligence and customer insights with relevant stakeholders

Qualification

Reddit strategy developmentCommunity managementBrand reputation managementSentiment analysisSocial listening toolsData-driven mindsetCrisis communicationsLuxury retail experienceWriting skills

Required

3-5 years of community management experience, with at least 2 years focused specifically on Reddit in a role that is defining and driving Reddit strategy

Deep understanding of Reddit culture, etiquette, and community dynamics across various subreddits

Proven track record of building authentic brand presence on Reddit without appearing overly promotional

Experience managing brand reputation and handling sensitive or negative conversations within social platforms Reddit or Discord

Strong writing skills with ability to adapt tone for different communities and situations

Data-driven mindset with experience tracking sentiment, engagement, and business impact

Understanding of how social signals impact SEO, search visibility, and brand perception

Ability to work independently and make strategic decisions in real-time

Passion for ethical consumption, sustainability, or luxury retail (jewelry experience a plus)