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Advertising Week · 1 day ago

Vice President, Data Strategy & Analytics

Alpharetta, GA, US

Full-time

Onsite

Director/Executive

$175K/yr - $200K/yr

10+ years exp

Advertising Week is seeking a Vice President of Data Strategy & Analytics to lead the transformation of their data capabilities and unlock new revenue and audience insights. This executive will shape and execute a companywide data strategy to enhance customer understanding and drive product optimization across their B2B events and media portfolio.

AdvertisingEnterprise Software

Responsibilities

Define and drive a multi-year enterprise data strategy aligned with company growth objectives, including audience expansion, event performance optimization, and revenue diversification

Partner with senior business leaders across events, editorial, sales, marketing, and product to identify high-impact data opportunities and convert insights into measurable business outcomes

Design data-driven commercial strategies, including segmentation models, audience intelligence, yield optimization, sponsorship analytics, and pricing insights

Build and scale data products and services that enhance customer value, support personalization, and create new revenue streams for clients and partners

Oversee advanced analytics programs that fuel content strategy, customer behavior analysis, event forecasting, churn modeling, and marketing attribution

Set and evangelize a companywide framework for data storytelling and executive reporting, enabling precise, data-backed decision-making

Provide executive oversight of data platforms, data engineering, architecture, and governance to ensure accuracy, scalability, and compliance across all business units

Build a unified view of customer, event, and engagement data through master data management, metadata standards, and data quality programs

Drive the evolution of our cloud data ecosystem, ensuring modern, efficient, and secure infrastructure for analytics and AI

Lead, mentor, and scale a high-performing team spanning data strategy, analytics, engineering, and data governance

Foster a culture of data literacy and innovation across the company, enabling teams to independently leverage insights in day-to-day decision-making

Represent the data strategy function at the executive table, influencing long-term business planning, product roadmaps, and digital transformation initiatives

Qualification

Data strategyAIMachine learningCloud data platformsData governanceBusiness analyticsExecutive communicationStakeholder leadershipStrategic storytellingCommercial mindsetTeam leadership

Required

Bachelor's degree required

10+ years of progressive leadership experience in data strategy, analytics, or digital transformation, ideally within media, events, information services, or B2B organizations

Demonstrated success translating data and insights into business strategy, revenue growth, and customer value creation

Deep understanding of AI and applied machine learning, with a track record of deploying AI solutions that improve business performance or customer experience

Strong knowledge of cloud data platforms (e.g., AWS, Azure, Databricks, GCP, Snowflake), modern BI tools (e.g., Power BI, Tableau), and analytics environments

Proven ability to lead data governance, MDM, and enterprise data management initiatives

Exceptional executive communication, stakeholder leadership, and strategic storytelling abilities

Strong commercial mindset with experience supporting sales, marketing, product development, and audience engagement functions

Ability to operate as both a strategic leader and a hands-on problem solver in a dynamic, fast-paced media environment