The Wilhite Law Firm · 1 day ago
Social Media Manager
Denver,CO,US
Full-time
Onsite
Senior Level
$75K/yr - $100K/yr
5+ years expThe Wilhite Law Firm is a top-tier award-winning personal injury law firm seeking a Social Media Manager. The role involves owning the firm's end-to-end social media strategy, executing content, and managing community engagement while ensuring compliance with legal advertising standards.
Law Enforcement
Responsibilities
Own the firm’s end-to-end social media strategy aligned with brand, growth, and intake goals
Define platform-specific strategies (Meta, Instagram, TikTok, YouTube, LinkedIn, Google Business Profile)
Establish and evolve content pillars (education, authority, trust, community, verdicts, FAQs, video-first storytelling, Spanish-language content where applicable)
Identify opportunities where social supports paid media, SEO, LSA, and intake conversion
Write, edit, and publish social content across platforms
Oversee and often directly create short-form video scripts, captions, hooks, and CTAs
Maintain and execute against a detailed content calendar
Collaborate with marketing team members, attorneys, intake leadership, videographers, and designers to ensure alignment with broader growth and client acquisition initiatives
Ensure tone, voice, and messaging consistency across all channels
Actively monitor comments, DMs, and brand mentions
Respond appropriately or escalate to the CMO, intake, legal, or leadership when needed
Identify and mitigate reputational risks
Support review strategy and trust-building initiatives
Ensure client confidentiality and ethical compliance
Own social performance reporting—not just engagement, but business impact
Analyze performance by platform, content type, and campaign
Connect social efforts to broader KPIs such as traffic, lead influence, and intake quality
Present insights and recommendations to the CMO
Continuously test, learn, and optimize based on data
Ensure all content complies with: Colorado Rules of Professional Conduct
Legal advertising and ethical standards
Review content carefully to avoid guarantees, improper language, or confidentiality breaches
Serve as a gatekeeper for brand and compliance integrity
Qualification
Required
5–8+ years of social media management experience
Proven experience owning social strategy and execution
Experience working in a regulated industry (legal strongly preferred)
Strong writing, editing, and storytelling skills
Deep understanding of platform algorithms, trends, and content performance
Experience with short-form video and personality-driven content
High attention to detail and excellent judgment
Comfortable working with senior leadership and attorneys
Preferred
Personal injury or legal marketing experience
Spanish-language content experience
Experience collaborating closely with CMO, intake, or sales teams
Familiarity with attribution challenges in legal marketing
Experience with tools such as Sprout, Hootsuite, Later, Meta Business Suite, GA4, or similar
Benefits
Competitive benefit package
Medical, dental, vision
401(k) with match
Flexible Time Off (FTO)
Dog friendly campus
Company
The Wilhite Law Firm
Since 1977, The Wilhite Law Firm has been unwavering in its commitment to supporting accident victims and their families through the challenging journey of recovering from serious personal injuries.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Karl Schroeder
Chief Financial Officer
David Miller
Managing Partner at Wilhite & Miller Law Firm
Company data provided by crunchbase