Growth Acceleration Partners · 1 day ago
Director of Developer Advocacy & Marketing
Seattle, WA
Full-time
Hybrid
Director/ExecutiveGrowth Acceleration Partners is a company focused on AI modernization products that transform legacy applications into modern systems. The Director of Developer Advocacy & Marketing will own and execute the marketing and go-to-market strategy for GAPVelocity AI’s product portfolio, ensuring alignment with sales and engineering while effectively communicating technical capabilities to target audiences.
Enterprise SoftwareMobile AppsOutsourcingSoftwareWeb Apps
Responsibilities
Own product positioning, messaging, pricing strategy, and packaging for GAPVelocity AI products
Partner deeply with product and engineering on product planning, roadmap input, and launch readiness
Translate highly technical capabilities into clear value propositions for CIOs, architects, tech scouts and Microsoft sellers
Build launch plans for new products, editions, features, and pricing changes
Develop competitive narratives and differentiation for enterprise buyers
Develop marketing that speaks credibly to engineers, architects, and technical decision-makers
Learn, understand, and communicate both modern (.NET, Blazor, Azure, AI, Copilot) and legacy (VB6, PowerBuilder, Access, WinForms) technologies
Collaborate with engineers to create technical content: demos, blogs, videos, docs, webinars, and talks
Act as a bridge between deeply technical teams and GTM execution
Own and evolve the entire GTM lifecycle: awareness → demand → pipeline → sales enablement
Partner with sales leadership to understand pipeline, deal stages, objections, and buying signals
Build sales enablement assets that actually get used (talk tracks, decks, one-pagers, ROI tools)
Support Microsoft co-sell motions and vertical GTM plays
Own and manage HubSpot across marketing and sales (website, CRM, automation, attribution, reporting)
Own and manage Gong for pipeline visibility, insights, and deal intelligence
Ensure clean data, clear dashboards, and actionable reporting for leadership
Continuously improve marketing ops, workflows, and automation
Lead and develop a small but high-impact marketing team
Manage agencies, contractors, and vendors as needed
Set clear priorities, execution standards, and accountability
Qualification
Required
Background in software engineering, computer science, or technical roles or equivalent hands-on experience
Experience with enterprise buyers and long, complex sales cycles
Familiarity with Microsoft ecosystems (.NET, Azure, Blazor) and/or legacy modernization
Experience marketing technical products, platforms, or developer-facing solutions
Strong technical curiosity. You don't need to code daily, but you must be able to understand how things work
Comfort working directly with engineers and product leaders
Experience owning or heavily influencing pricing, positioning, and GTM strategy
Benefits
Competitive salary
Profit-sharing structure
Healthcare benefits
Vacation policy
Company
Growth Acceleration Partners
The leading software development company that partners with growth and enterprise clients to develop custom mobile and web applications.
Founded in 2007
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Joyce Durst
CEO/Co-Founder - Entrepreneur | Women Leadership | Software Technology Executive
Paul Brownell
Chief Technology Officer
Recent News
2025-12-11
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