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Vita Coco · 1 day ago

Influencer Marketing Intern

New York, NY

Internship

Onsite

Intern

$20/hr - $22/hr

1+ years exp

The Vita Coco Company is a leading brand of coconut water in the United States and is seeking an Influencer Marketing Intern to develop and support effective influencer marketing strategies. The role involves collaborating with influencers and the content team to enhance brand awareness and engagement across various platforms.

Food and BeverageFood ProcessingManufacturingWater

Culture & Values

H1B Sponsor Likely

Responsibilities

Collaborate with the brand and content teams to execute and fine-tune an existing, comprehensive influencer marketing strategy

Ensure influencer strategy remains aligned with broader brand and content objectives while supporting key business goals

Continuously identify opportunities to optimize workflows, tools, and processes

Support innovation in influencer strategy, campaign structure, and creator partnerships

Support influencer and creator sourcing across paid, earned, and affiliate initiatives, with a strong focus on campaign-specific talent identification

Serve as a brand representative in influencer communications, ensuring all outreach aligns with Vita Coco’s brand tone of voice

Assist in managing relationships between creators, agents, and internal stakeholders

Own day-to-day management of the in-house influencer platform (GRIN), supporting vetting, contracting, tracking, and reporting

Support management of the affiliate marketing platform (Superfiliate), including ambassador setup, link management, and performance tracking

Assist in planning and managing influencer marketing campaigns end-to-end, including campaign sourcing, goal setting, KPI alignment, briefing support, and execution tracking

Support approval, oversight, and day-to-day management of the college ambassador program, ensuring proper onboarding, alignment, and performance tracking

Help manage and scale the affiliate product seeding program, supporting outreach, onboarding, and affiliate growth

Support rate benchmarking and performance evaluation to ensure campaigns meet or exceed industry standards (engagement rate, CPM, CPE)

Actively source new ambassadors and creators, with outreach and discovery as a core responsibility

Help nurture and maintain strong relationships with influencers, ambassadors, and agents to support long-term partnerships

Ensure collaboration is always coordinated with the most relevant contact for each creator or talent relationship

Pull and organize campaign performance data across influencer, affiliate, and ambassador programs

Assist with reporting, recaps, and performance summaries for internal stakeholders

Input data and insights into campaign recap decks and reporting presentations, ensuring accuracy and clarity

Support analysis of campaign effectiveness and optimization opportunities

Stay up to date on influencer marketing trends, emerging platforms, and best practices

Support the team in identifying new creators, platforms, and partnership opportunities through trend research and market awareness

Qualification

Influencer marketingSocial media strategyCampaign managementData analysisRelationship managementMS Office SuiteTrend monitoringCommunicationCreative thinkingNegotiation skills

Required

1-2 years of influencer or social media marketing or relevant agency experience – being an influencer yourself counts

Deep understanding of social media platforms and what tactics are successful in growing followers, increasing engagement, and generating impressions

Passion for bringing a CPG brand to life on social, with a proactive test-and-learn mentality

Proficient knowledge across platforms; Instagram, TikTok, and other emerging platforms

Excellent interpersonal and communication skills (verbal and written) and ability to build relationships with internal and external teams

Self-starter with the ability to follow processes as well as conceive new ideas

Excellent problem-solving skills and creative forward-thinker

Trend tracker; someone who knows what is happening across platforms and can identify ways to integrate the brand

Great negotiating skills!

Innovative and creative in approaching ways to expand the business

Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)

Willingness to move fast, break some rules, and have some fun!

Company

Vita Coco

Vita Coco produces coconut water, vita coco, clean energy drink runa, canned water, protein water, and PWR LIFT.

Founded in 2004

New York, New York, USA

201-500 employees

https://www.thevitacococompany.com

H1B Sponsorship

Vita Coco has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)