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10x Genomics · 2 days ago

Director, Global Digital Marketing

Pleasanton, California, USA HQ

Full-time

Hybrid

Director/Executive

$216K/yr - $292K/yr

7+ years exp

10x Genomics is a leader in life sciences, committed to accelerating the understanding of biology. They are seeking a Director of Digital Marketing to drive measurable growth and enhance digital engagement across various channels, including SEO, SEM, email campaigns, and digital advertising.

Biotechnology

H1B Sponsor Likely

Responsibilities

Develop and own the digital marketing strategy, aligning with campaign objectives and business goals

Oversee and optimize the 10x Genomics website—including content updates, landing pages, conversion paths, and ongoing user experience improvements—partnering with Creative and Content teams

Lead SEO strategy and execution, including technical SEO, content optimization, and performance tracking to maximize organic discovery and site rankings

Own SEM and paid advertising campaigns (Google Ads, LinkedIn, retargeting, and other platforms), from campaign design and budget allocation to continuous performance optimization

Design and execute integrated email marketing programs that nurture leads, promote launches, and deliver targeted content across the sales funnel

Develop audience segments, A/B test copy and creative, oversee template management, and report on email engagement and conversion metrics

Manage end-to-end webinar program logistics (topic selection, promotion, tech platform, speaker coordination, registration, analytics), ensuring seamless execution and measurable pipeline impact

Launch and manage digital advertising across search, social, and relevant digital channels to drive awareness, consideration, and conversion

Collaborate with Campaign, Content, and Creative leads to ensure digital campaigns are on message, on brand, and optimized for all funnel stages

Monitor channel and ad performance daily, making rapid adjustments to optimize cost per lead/acquisition and maximize campaign ROI

Serve as the digital SME on integrated campaign teams; advise on digital best practices, channel selection, and performance forecasting

Work closely with Marketing Ops and Analytics to track results, build dashboards, and conduct performance reviews (site traffic, email/webinar engagement, MQL volume, digital ROI, etc.)

Stay current on life science/technology marketing trends, new digital tools, MarTech advances, and changing platform policies

Ensure all web, email, and digital activities comply with relevant GDPR/privacy and regulatory guidelines

Champion a culture of continuous improvement, testing, and innovation—bringing new ideas, tools, and tactics to maintain digital leadership in the field

Qualification

Digital marketing strategySEO strategyEmail marketingDigital advertising managementGoogle AnalyticsMarketing automationWeb content managementProject managementCollaboration skillsCommunication skills

Required

7 years in digital marketing roles spanning web, SEO/SEM, digital ads, email, webinars/events

2 years of experience in a team or project leadership capacity

Bachelor's degree in Marketing, Digital Media, Life Sciences, or related field

Demonstrated mastery of digital marketing across: web/UX, SEO (on-page/technical), SEM/paid search, digital display, and paid social

Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event marketing technology

Track record managing and optimizing digital advertising budgets (> $500K/year preferred) with strong ROI and reporting results

Strong analytic mindset; skilled in Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding

Working knowledge of web content management (CMS), HTML, basic CSS, and digital creative/production workflows

Expert project and vendor management; able to prioritize, delegate, and deliver multiple programs and campaigns

High attention to detail, solution-oriented, and data-driven

Excellent collaboration and communication skills—comfortable interfacing with technical, creative, and business stakeholders

Preferred

B2B life sciences or technology strongly preferred

Master's degree a plus

Experience delivering digital strategy and reporting in highly regulated, global, or complex product environments is a plus

Local to the San Francisco Bay Area or willing to relocate preferred

Benefits

Equity grants

Comprehensive health and retirement benefit programs

Annual bonus program or sales incentive program

Company

10x Genomics

Glassdoor3.5

Cells are the basic unit of life.

Founded in 2012

Pleasanton, California, US

1001-5000 employees

http://10xgenomics.com

H1B Sponsorship

10x Genomics has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (41)

2024 (40)

2023 (35)

2022 (52)

2021 (34)

2020 (16)