Okta · 1 week ago
Senior Product Marketing Specialist, Customer First Lifecycle
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $188K/yr
3+ years expOkta is The World’s Identity Company, focused on providing secure access and authentication solutions. The Senior Product Marketing Specialist plays a pivotal role in shaping customer engagement and lifecycle programs to help customers realize the full potential of the Okta platform while driving retention and expansion.
CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development
Responsibilities
Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption
Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion
Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience
Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria
Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness
Qualification
Required
3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity
Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes
Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes
Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels
Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance
Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision
Passionate about helping customers realize the full value of their investment and advancing a customer-first culture
Benefits
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)
Bonus
Health, dental, and vision insurance
RRSP with a match
Healthcare spending
Telemedicine
Paid leave (including PTO and parental leave)
Company
Okta
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
5001-10000 employees
H1B Sponsorship
Okta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (133)
2023 (108)
2022 (201)
2021 (142)
2020 (120)
Funding
Current Stage
Public CompanyTotal Funding
$1.23BKey Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO
2017-03-30Secondary Market
Leadership Team
Todd McKinnon
CEO & Co-Founder
Frederic Kerrest
Vice-Chairman & Co-Founder
Recent News
2026-01-18
BiometricUpdate.com
2026-01-16
Company data provided by crunchbase