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Genea · 1 day ago

Partner Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $100K/yr

4+ years exp

Genea is a leader in property technology, providing innovative solutions for physical security and HVAC systems. They are seeking a Partner Marketing Manager to scale and operationalize their partner ecosystem, focusing on joint marketing initiatives that enhance partner engagement and drive business growth.

Cloud Data ServicesCommercial Real EstateReal EstateService IndustrySoftware

Responsibilities

Own and execute joint marketing programs with Genea’s integrator and technology partners, including campaign planning, execution, and performance tracking

Serve as the primary marketing liaison for assigned partners, leading monthly partner marketing calls and coordinating deliverables, timelines, and outcomes

Own Partner Portal engagement around certifications, content, users, and permission setting

Translate high-level GTM priorities (set by Genea leadership) into clear, executable partner marketing plans

Collaborate closely with Product Marketing to develop joint value propositions, messaging frameworks, and positioning for partner-led solutions

Support partner-aligned product launches by coordinating messaging, content, campaigns, and go-to-market activities with both internal teams and external partners

Develop and execute account-based marketing (ABM) campaigns in collaboration with Sales, Partners, and Marketing

Plan and execute a mix of awareness, thought leadership, and demand-generation campaigns with partners, balancing near-term pipeline impact with long-term brand and ecosystem growth

Manage co-marketing assets such as webinars, joint content, events, partner toolkits, landing pages, and campaign-in-a-box programs

Track and report on partner marketing performance, including campaign outcomes, pipeline influence, and engagement metrics

Identify opportunities to improve partner marketing scalability, consistency, and repeatability through playbooks, templates, and processes

Work cross-functionally with Demand Generation, Sales, Product Marketing, and Partner teams to ensure alignment and execution excellence

Performs other related duties as assigned by management

Qualification

B2B marketing experiencePartner marketing experienceIntegrated marketing campaignsCRM proficiencyMarketing automation platformsProject management skillsStrategic thinkingCommunication skillsSelf-starterCollaborative mindset