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1-800 Contacts · 1 day ago

Director of Growth Marketing

Draper, UT (Hybrid)

Full-time

Hybrid

Director/Executive

8+ years exp

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery, aiming to simplify vision care access. The Director of Growth Marketing will lead a team focused on driving customer acquisition through integrated marketing campaigns and data-driven strategies.

Consumer GoodsE-CommerceEyewearRetail

Responsibilities

Leverage a broad understanding of the market landscape to identify key areas of competitive difference and develop messaging framework aligned to key audiences

Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements

Build and execute the annual brand strategy to strengthen awareness, desirability, and cultural relevance in vision care

Develop a brand awareness strategy that drives awareness, resonance and engagement with new audiences

Oversee campaign development — creative concepts, casting, PR, influencer partnerships, and brand collaborations

Evolve brand tone, content pillars, and storytelling across channels (web, email, social, and paid)

Drive consistent creative standards across all touch points

Develop a deep understanding of our first-party data and third-party data to deploy toward creative and messaging direction and campaign targeting objectives

Partner with Marketing Operations to continue to expand our capabilities across platforms, including shopping feeds, first-party audience building, remarketing, and lead capture and nurture

Partner with Storefront teams to develop optimal customer onboarding experiences

Align with Promotions and Performance Marketing teams on optimal use of discounts to drive conversion while maintaining margin

Act as the connective tissue between internal leadership and external partners, ensuring brand consistency and growth alignment across all channels

Roll up your sleeves with our agency partners — from ad creative and email flows to influencer and PR moments

Develop a multi-channel strategy for scalable growth, optimizing paid channels and continually exploring new ones

Own the new customer acquisition target working with the extended marketing team to define the growth plan, channel mix, data & analytics across all segments

Drive the creation and optimization of programmatic customer journeys for acquisition and re-acquisition

Optimize upper funnel awareness for incrementality and continually for improved results

Develop acquisition strategies to create a predictable pipeline focused on expanded audience reach and market presence

Attract prospects, leads, and new customers through fully integrated campaigns aligned to key audiences at different stages of the funnel

Qualification

Growth marketingBrand marketingData analysisDTC eCommerceAudience targetingCampaign developmentLeadershipCollaborationStrategic thinking

Required

Bachelor's degree in business, marketing, advertising administration, communications, or a related field

8+ years of experience leading high-performing growth marketing, with experience in DTC eCommerce

Experience in Brand Marketing leveraging insights from consumer trends, social activities, competitive landscape, and distribution channels to expand marketing opportunities

Experience building scalable and repeatable growth models and processes

A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward

Have a deep understanding of segmentation and audience targeting

Willing to get your hands dirty and be in the weeds in addition to developing strategy

A proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles

Ability to hire, train, deploy, and manage excellent, talented marketing professionals

You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details

You are okay with ambiguity, and generally thrive in it

Highly collaborative nature, with a track record of building strong relationships