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Harmony Senior Services · 1 day ago

Social Media Manager

Charleston, SC

Full-time

Onsite

Mid Level

3+ years exp

Harmony Senior Services is seeking a Social Media Manager to oversee all corporate social media channels and provide training to community teams. The role involves developing strategies to increase brand awareness, engagement, and lead generation while ensuring compliance with organizational standards.

Health Care

Responsibilities

Develop and execute a comprehensive social media strategy for all corporate accounts across platforms (Facebook, Instagram, LinkedIn, TikTok etc.)

Create, curate, and publish high-quality content that aligns with brand voice and organizational goals

Monitor engagement, respond to comments/messages, and maintain a positive online presence

Provide training and ongoing support to community-level staff on social media best practices, including content creation, posting schedules, and engagement tactics

Develop and distribute social media toolkits, templates, and guidelines for community use

Conduct regular audits of community social media pages to ensure compliance and quality

Collaborate with marketing and operations teams to source stories, photos, and videos that highlight resident life and organizational values

Implement strategies to increase engagement, followers, and reach across all platforms

Stay current on social media trends and recommend innovative approaches to enhance performance

Track and analyze social media performance metrics at both corporate and community levels

Provide monthly reports with actionable insights and recommendations for improvement

Ensure all campaigns and posts align with overall marketing objectives and occupancy goals

Qualification

Social Media StrategyContent CreationSocial Media AnalyticsTraining SkillsProject ManagementPaid Social AdvertisingHealthcare ComplianceCommunication Skills

Required

Bachelor's degree in Marketing, Communications, or related field

3+ years of experience managing social media for multi-location organizations, preferably in senior living or healthcare

Proficiency in major social media platforms and scheduling tools (e.g., Hootsuite, Sprout Social)

Strong understanding of social media analytics and engagement strategies

Excellent communication, training, and project management skills

Preferred

Experience in senior living or healthcare industry

Knowledge of paid social advertising and integration with broader marketing campaigns

Familiarity with compliance requirements for healthcare-related content

Benefits

401k + Fulltime & Part-time Benefits Packages

Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more!)

Training, Development & Career Laddering

Great work-life balance

Flexible Scheduling

Telehealth + Flex Spending + Health Savings Account Options