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Nationwide · 1 day ago

Specialist, Marketing Information Management (Marketing Operations Data Scientist)

Columbus, OH

Full-time

Hybrid

Mid, Senior Level

$88K/yr - $164K/yr

5+ years exp

Nationwide is a customer-centric company seeking a passionate Data Scientist to join their Marketing Analytics team. In this role, you will develop advanced measurement frameworks and leverage AI-driven insights to optimize marketing strategies and drive business growth.

BankingFinancial ServicesInsuranceLife Insurance

Responsibilities

Lead Marketing Measurement & ROI Analysis: Develop and implement robust frameworks to assess marketing effectiveness and return on investment

Deliver Actionable Insights: Transform complex data into clear, strategic recommendations that optimize campaigns and drive business growth

Advance Experimentation Practices: Design and execute A/B tests, incrementality studies, and other advanced methodologies to measure impact

Innovate with AI & Emerging Tech: Explore, evaluate, and build analytics capabilities leveraging AI platforms and cutting-edge technologies to enable automation and innovation

Enable Data Visualization: Create and maintain interactive dashboards and reports in Power BI to support timely, data-driven decisions

Collaborate Across Functions: Partner with marketing strategy, finance, and technology teams to align analytics solutions with business objectives

Communicate with Clarity: Present complex analytical findings in a clear, compelling manner for both technical and non-technical audiences

Champion Data Integrity & Ethics: Ensure accuracy, transparency, and ethical use of data in all analyses and recommendations

Assists with multiple projects to develop business and data analysis to drive business objectives

Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions

Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making

Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions

Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes

Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production

Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement

Builds data visualization to support business needs

Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction

Helps drive marketing action and results through the interpretation and application of data and research findings

Helps facilitate business implementation planning sessions

May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented

Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods

Assists with developing governance, documentation and training around new processes

Qualification

Data AnalysisStatistical MethodologiesSQLAI PlatformsData VisualizationExperimental DesignAgile MethodologyCommunication SkillsProblem SolvingCollaboration

Required

Undergraduate studies with post graduate studies preferred

Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis

Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities

Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies

Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc

Good verbal and written communication skills

Proficiency in developing ad hoc queries using SQL

Comprehension of Agile methodology framework

Benefits

Medical/dental/vision

Life insurance

Short and long term disability coverage

Paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date

Nine paid holidays

8 hours of Lifetime paid time off

8 hours of Unity Day paid time off

401(k) with company match

Company-paid pension plan

Business casual attire

Company

Nationwide

Glassdoor3.9

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States.

Founded in 1925

Columbus, Ohio, USA

10001+ employees