AFTCO - The American Fishing Tackle Company · 2 days ago
Senior Marketing Manager
Santa Ana, CA
Full-time
Onsite
Senior Level
5+ years expAFTCO is a fishing and outdoor apparel company with a legacy of USA-made hardgoods. The Senior Marketing Manager is responsible for executing marketing programs and campaigns that define the AFTCO brand, collaborating with various teams to align strategies and strengthen brand identity.
ApparelConsumer GoodsManufacturingSporting Goods
Responsibilities
Own a 12-month marketing calendar that aligns internal teams and ensures timely execution across product cycles, retail seasons, events, and promotions
Build processes to ensure deadlines and standards are consistently met
Own the marketing budget planning and execution to ensure company priorities are met
Execute go-to-market strategy for new products, campaigns, and category stories, partnering with Creative, Product, Operations, Sales, and E-Commerce teams to align marketing initiatives with business objectives across digital, social, retail, and partner channels. Ensure marketing delivers the right assets for each channel and meets critical deadlines
Lead the planning of on-brand events & tournaments that build community and drive customer engagement. Work with the creative director, sales team, and community manager to align and execute event strategies with broader marketing campaigns and business objectives to ensure a unified brand message
Work with key staff on the activation of AFTCO partnerships including paid pros, field pro staff, media groups, paid placements, and in-store integrations. Ensure brand alignment and delivery of contractual deliverables
Leverage fishing expertise across marketing initiatives and campaign ideation to reinforce AFTCO’s brand promise and market positioning in a way that resonates authentically with anglers
Collaborate with the creative, sales, and ecommerce teams to execute clear value stories that communicate why AFTCO products matter and what makes them uniquely effective, ensuring alignment with the key stories document and broader brand and marketing initiatives
Authentically integrate AFTCO’s conservation and sustainability messaging into marketing campaigns and activations
Qualification
Required
Deep technical knowledge of fishing, and a genuine passion for the outdoors. An understanding of the fishing industry and knowledge the angler's mindset
5+ years of experience in brand marketing, calendar discipline, storytelling, or integrated marketing roles
Proven ability to execute brand strategy, go-to-market plans, and multi-channel campaigns
Self-starter with strong ownership mentality, follow-through, and sense of urgency; must be deadline-driven
Highly organized with the ability to manage multiple initiatives, timelines, and stakeholders simultaneously
Experience working with marketing calendars, budgets, and performance tracking tools
Ability to travel to major tradeshows and events
Company
AFTCO - The American Fishing Tackle Company
AFTCO, the American Fishing Tackle Company, was established in 1958 in Newport Beach, California.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-03-06
Company data provided by crunchbase