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Korn Ferry · 1 day ago

Senior Email Marketing Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $125K/yr

Korn Ferry has partnered with their client to find a Senior Email Marketing Manager. This role is responsible for evolving the company’s email and SMS communication strategy to drive engagement, conversion, and revenue through personalized, data-driven campaigns.

Management Consulting

H1B Sponsor Likely

Responsibilities

Design, execute, and optimize automated email and SMS campaigns that convert prospects into qualified leads

Leverage behavioral, transactional, and demographic data to trigger personalized messaging

Continuously test subject lines, creative, cadence, and timing to improve open rates, click-through rates, and downstream conversions

Develop lifecycle programs to engage existing customers, including educational content, market updates, and product-related messaging

Ensure communications reinforce trust and credibility, particularly during periods of heightened market activity

Partner closely with sales and operations teams to ensure campaigns integrate seamlessly with CRM systems

Implement lead scoring, engagement signals, and automated follow-ups to help prioritize high-intent prospects and support sales productivity

Own reporting and attribution for email and SMS campaigns, tracking impact on inquiries, consultations, and closed revenue

Translate performance data into actionable insights and ongoing optimization strategies

Ensure all communications comply with applicable email and SMS regulations (including CAN-SPAM and TCPA)

Maintain a professional, educational tone aligned with a brand built on credibility and customer trust

Qualification

Email marketing platformsLifecycle automationSegmentationA/B testingCRM systemsAnalytical mindsetCompliance knowledgeCollaboration skills

Required

Hands-on experience with email and SMS platforms such as Klaviyo, Iterable, or Salesforce Marketing Cloud

Demonstrated success with segmentation, A/B testing, and lifecycle automation

Strong analytical mindset with experience working in CRM-driven environments

Ability to collaborate effectively with sales, compliance, and cross-functional partners

Preferred

Experience in regulated or compliance-sensitive industries

Company

Korn Ferry

Glassdoor3.5

Korn Ferry is a global consulting firm that powers performance.

Founded in 1969

Los Angeles, CA, US

10001+ employees

http://www.kornferry.com

H1B Sponsorship

Korn Ferry has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (11)

2024 (11)

2023 (5)

2022 (16)

2021 (12)

2020 (25)