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IAB · 3 days ago

Director, Commerce Center

NYC Metro Area

Full-time

Onsite

Director/Executive

$125K/yr - $140K/yr

6+ years exp

IAB is an organization that empowers the media and marketing industries to thrive in the digital economy. They are seeking a Director, Commerce Center to lead the future of in-store commerce media and Digital Out-of-Home (DOOH), shaping standards and best practices for the industry.

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Responsibilities

Set the Vision for In-Store & DOOH Commerce Media

Partner closely with the VP to shape and execute the strategic roadmap for in-store commerce media and DOOH

Identify emerging trends, measurement gaps, and friction points across retailers, brands, DOOH networks, agencies, and technology providers

Translate industry needs into tangible outputs standards, guidelines, taxonomies, measurement frameworks, and educational resources

Connect in-store and DOOH media with broader commerce priorities including retail media networks, omnichannel attribution, privacy, and data interoperability

Lead cross-industry working groups and committees made up of retailers, CPG brands, agencies, DOOH networks, and ad tech partners

Facilitate alignment on complex and sometimes sensitive topics like impression verification, attribution models, identity constraints, and measurement methodologies

Plan and moderate executive roundtables, workshops, technical deep dives, and industry forums that move the conversation forward

Author and contribute to high-impact content including whitepapers, best practices, presentations, blogs, and frameworks

Partner with research, standards, and internal teams to develop insights that support Commerce Center priorities

Represent the Commerce Center at industry events, leadership meetings, and internal IAB activations

Oversee multi-stakeholder initiatives from concept through delivery, ensuring momentum, clarity, and high-quality outcomes

Work cross-functionally with research, events, legal, policy, and marketing teams to bring Commerce Center initiatives to life

Integrate Commerce Center work into major IAB moments flagship events, research releases, leadership forums, and partner programs

Maintain clear documentation of member input, project milestones, and evolving best practices

Qualification

In-store media experienceDOOH expertiseAnalytical fluencyRetail media knowledgeMeasurement frameworksSolutions-oriented mindsetCommunicationFacilitation skillsOrganizational skillsCross-functional leadership

Required

6+ years of experience in in-store media, retail media, shopper marketing, DOOH, CPG/retail analytics, measurement, or adjacent commerce media roles

Hands-on familiarity with in-store media formats such as in-aisle and shelf-edge displays, self-checkout and kiosk screens, smart carts and in-store audio, digital signage and DOOH environments

Strong analytical fluency you're comfortable engaging on impression verification and presence detection, match rates, attribution, incrementally, and measurement design

A clear, confident communicator who can translate technical complexity into compelling narratives for senior audiences

Experienced at facilitating discussions with diverse stakeholders and driving consensus without losing rigor

Highly organized, solutions-oriented, and comfortable leading cross-functional initiatives in dynamic environments

Broad understanding of the commerce media ecosystem from retail media networks and brand investment models to data partnerships and omnichannel activation