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University of Tennessee, Knoxville · 1 day ago

Social Media Strategist, Office of Communications and Marketing - UT System Administration

Knoxville, TN

Full-time

Onsite

Entry, Mid Level

$55K/yr - $60K/yr

1+ years exp

The University of Tennessee - Knoxville is seeking a Social Media Strategist to enhance the visibility and reputation of the UT System through effective digital communication. This role involves planning, developing, and executing social media strategies, managing content production, and analyzing performance metrics to optimize engagement.

Higher Education

H1B Sponsor Likely

Responsibilities

Develop and execute social media strategies that drive awareness, audience growth and engagement across all UT System–managed social media platforms (currently totaling 10 for the UT System, Office of the President and Our Tennessee alumni magazine)

Lead long-range content planning, including developing platform-specific plans, monthly calendars and coordinated campaign timelines that align with overarching and strategic marketing and communications goals, presidential priorities and major systemwide initiatives

Support the development and execution of paid social media content, working closely with the associate vice president to align paid tactics, targeting and timing with overarching campaigns and institutional goals

Manage daily content production — including writing, editing, scheduling and posting — ranging from routine news and announcements to presidential speaking engagements, internal and external events and time-sensitive issues or emerging situations

Coordinate with the creative producer, internal colleagues and external partners to plan and obtain visual assets needed for social media content

Monitor accounts in real time, responding to comments, messages and interactions professionally and consistently with UT standards

Conduct routine social listening to identify opportunities for amplification and emerging issues or trends relevant to the UT System

Maintain accurate and up-to-date channel information, including bios, headers, profile elements and accessibility features

Research, track and analyze performance metrics and audience insights to evaluate content effectiveness and provide recommendations that strengthen reach, visibility and engagement

Monitor platform trends, algorithm updates, emerging features and shifts in user behavior to anticipate changes and inform content decisions

Stay current on broader industry and technology developments affecting digital communications and adapt UT System social media practices accordingly

Prepare regular performance summaries and share insights and recommendations with leadership to support goal setting, decision-making and continuous improvement

Coordinate with UT campus and institute colleagues to share best practices, align messaging and identify opportunities

Manage multiple concurrent projects, balancing daily posting needs with longer-term campaigns, planned initiatives and institutional priorities

Track requests, timelines and asset needs to ensure coordinated and timely delivery of content across platforms

Coordinate workflow processes — including content routing, review procedures and approvals — to ensure posts are context-appropriate, strategically timed and aligned with university, state, national and global events

Maintain documentation for account access, procedures and processes to ensure operational continuity, including during absences or events requiring extended monitoring and coverage

Qualification

Social Media StrategyContent DevelopmentPerformance Metrics AnalysisAP Style WritingPlatform-Specific Best PracticesContent Calendar DevelopmentSocial Media ToolsSituational AwarenessInterpersonal SkillsOrganizational SkillsReliability

Required

Bachelor's degree in communications, marketing, public relations, advertising or a related field

One to three years of experience managing social media platforms for an organization, brand or executive office

Demonstrated proficiency in writing, editing and producing content for social media using AP Style and adapting tone for diverse audiences and platforms

Strong understanding of platform-specific best practices, algorithms, audience behaviors and emerging trends across major social channels (including Facebook, Instagram, X, LinkedIn and YouTube)

Experience developing content calendars, planning long-range digital campaigns and aligning social media content with institutional goals

Ability to monitor platforms in real time, respond professionally to audience interactions and adapt content plans based on emerging issues or context

Proven skill in analyzing performance metrics and using insights to inform decisions, optimize content and enhance overall account performance

Ability to exercise sound judgment in fast-paced or time-sensitive situations, including identifying issues that require escalation

Strong situational awareness and ability to assess the appropriateness of content in relation to university, state, national or global events

Excellent interpersonal and communication skills, with the ability to collaborate effectively with executives, senior leaders and cross-functional teams

Exceptional attention to detail, accuracy and organizational skills

Ability to balance multiple priorities, adjust quickly and manage tight deadlines

Demonstrated reliability, professionalism and receptiveness to feedback

Ability and willingness to travel frequently on short notice to support events, presidential engagements and time-sensitive communications needs

Willingness to provide after-hours and weekend support and monitoring

Preferred

Experience managing social media for a higher education institution

Familiarity with social media publishing and listening tools (e.g., Sprout Social, Hootsuite, etc.)

Experience supporting paid social media campaigns

Working knowledge of digital accessibility standards as they apply to social media content

Basic proficiency in graphic design, photography or short-form video editing for social media (e.g., Adobe Creative Cloud, Canva or mobile editing tools)

Knowledge of the UT System or Tennessee higher education landscape

Benefits

Excellent healthcare and tuition benefits for employees and their families

Generous retirement benefits

A wide variety of professional development opportunities

Supportive work and family benefits

Tennessee residents do not pay a state income tax

Company

University of Tennessee, Knoxville

Glassdoor4.3

As the state’s land grant, research-intensive institution, the University of Tennessee, Knoxville, is a university that leads.

Founded in 1794

Knoxville, TN, US

10001+ employees

https://www.utk.edu

H1B Sponsorship

University of Tennessee, Knoxville has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (143)

2024 (100)

2023 (100)

2022 (83)

2021 (77)

2020 (108)