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Data Society · 1 day ago

Marketing Manager - Philippines

United States

Full-time

Remote

Mid Level

4+ years exp

Data Society Group delivers industry-tailored data and AI training for Fortune 1000 companies and government organizations. They are seeking a versatile Marketing Manager to manage campaigns, content, and events, with a focus on generating qualified leads for their data training and consulting businesses.

E-Learning

Responsibilities

Lead ads strategy and execution: Manage and optimize digital marketing campaigns including LinkedIn, Google, or other social sites to drive qualified leads and measurable ROI. From developing and iterating on creative and copy to monitoring metrics and optimizing performance, fully own the full cycle of digital ads to test and create qualified leads

Coordinate event logistics: Plan and execute sponsorship of conferences and support the Sales team as event attendees. For event sponsorships, ownership includes creating and shipping collateral and booth marketing materials, handling speaker prep, follow up campaigns, and performance tracking

Optimize HubSpot Marketing Hub: Build and maintain automations, lists, nurture sequences, and dashboards that keep our marketing engine running

Research and expand target contact lists: Use tools like LinkedIn Sales Navigator and other data sources to identify and add relevant decision-makers to our marketing database

Track and report on performance across campaigns and events, turning insights into next steps

Research and identify new opportunities: emerging topics, conferences, partnerships, and audience segments that align with our mission

Experiment and iterate: Test new channels, creative approaches, and automation tools to continually improve engagement and ROI

Demonstrate flexibility and curiosity in using and managing AI tools: Enhance marketing workflows from content creation and campaign optimization to data analysis and reporting