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Empire Education Group · 3 weeks ago

Senior Paid Media Specialist - Remote

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $90K/yr

5+ years exp

Empire Beauty School is one of the nation’s largest network of cosmetology schools, seeking a Senior Paid Media Specialist to drive innovative media strategies. This role involves managing paid media for 74 schools across the U.S. and shaping enrollment growth at a national scale while working primarily remote with a collaborative marketing team.

Higher Education

Responsibilities

Lead Paid Media Strategy across 74 Schools Nationwide

Reporting directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic platforms, and emerging channels

Build full-funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI

Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently

Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives

Manage budgets overall and across multiple schools and markets, ensuring efficient and data-backed allocation of spend

Monitor, measure, and refine campaigns continuously using best-in-class attribution and analytics practices

Qualification

Paid media strategyGoogle AdsMeta AdsTikTok advertisingProgrammatic advertisingYouTube advertisingAI-driven toolsAnalytical mindsetMulti-location campaign managementCommunication skillsCreativity