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Detroit Public Schools Community District · 1 day ago

Program Associate I - Social Media Manager

Detroit, MI

Full-time

Hybrid

Mid Level

$68K/yr - $89K/yr

3+ years exp

Detroit Public Schools Community District is seeking a Social Media Manager to shape their digital presence and storytelling. This role involves developing and overseeing a comprehensive social media strategy that supports marketing goals and engages diverse audiences.

Education

Responsibilities

Lead the planning, ideation, and management of the district’s social media content calendar aligned with DPSCD’s overall marketing objectives, campaigns, and key initiatives

Develop and manage paid social media advertising campaigns to drive awareness, engagement, and enrollment

Create high-quality digital content, including photos, videos, reels, and graphics from on-site school events, district programs, and community activities

Collaborate closely with the district’s creative agency and internal marketing team to ensure consistent branding, storytelling, and message alignment across platforms

Partner with school-based ambassadors and digital school managers to train, support, and oversee content execution at the school level

Partner and host weekly meetings with Program Associates to identify top priority social content to integrate into social media planning and content calendar

Post approved statements during emergency situations under guidance from Communications leadership

Ensure all posted content complies with FERPA, student media consent rules, and district privacy protocols

Monitor comments, direct messages, and community Facebook groups daily to identify misinformation, emerging issues, rumors, or parent concerns

Respond to community questions within set turnaround times, or route questions to appropriate departments (Enrollment, Transportation, FACE, etc.)

Host regular training and development meetings with school ambassadors and communications liaisons to strengthen district-wide social media standards and community engagement

Curate and manage a digital calendar of district events, school spotlights, and key campaigns to ensure timely and coordinated promotions

Monitor, analyze, and report on social media performance metrics to inform content strategy and optimize engagement outcomes

Stay current with social and digital trends, recommending new strategies to enhance DPSCD’s online presence and community connection

Perform other duties as assigned

Qualification

Social media managementContent creationDigital marketing strategyAnalytics platformsCreative softwareCommunity engagementProject managementStorytellingWriting skills