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Simply Business · 1 day ago

Senior Manager, SEO

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$109K/yr - $198K/yr

10+ years exp

Simply Business is a digital insurance brokerage specializing in simplifying the insurance-buying process for small businesses. They are seeking a visionary Senior Manager, SEO to lead their organic search strategy, focusing on user experience and innovative technologies like Generative AI and Answer Engine Optimization.

FinanceInsurance

Growth Opportunities

Responsibilities

Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals

Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution and optimization of performance oriented initiatives. Drive original and authoritative content at scale

Conduct in-depth technical and content audits, analyze how audiences discover and consume information across platforms; use these insights to build out a roadmap, partnering with analytics and finance teams to forecast, size, and measure the impact of your strategic changes through structured testing and experimentation

Partner directly with our agencies, vendors and internal teams like Paid Media, Content, Operations, Product and Engineering teams to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content and technical enhancements such as structured data

Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off-site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms

Continuously assess and review our ecosystem and tools to ensure we are set up for success, keeping our tech stack cutting-edge and efficient

Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting-edge

Serve as the primary point of contact for all SEO, GEO, and LLM-related client questions, providing expert guidance, reporting and thought leadership

Qualification

SEO strategy developmentGenerative AI expertiseTechnical SEO proficiencyAnalytical skillsCross-functional collaborationCommunication skillsLeadership experience

Required

10-15+ years of experience in SEO, with a proven track record of developing and executing successful, large-scale organic search strategies

A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites

Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup

Demonstrated experience with Generative AI and LLMs, including how they impact search behavior and the ability to develop strategies for optimizing content and experiences for these new engines

Strong analytical and quantitative skills with a proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and others

The ability to interpret complex data and derive actionable, business-focused insights

Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders and leadership

Experience in a senior or leadership role, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units

Benefits

Group plan for medical, dental, vision, and prescription drug coverage.

Short term disability, long term disability, and life insurance coverage.

Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.

Commuter benefits to help cut down on parking and public transit costs.

25 days of vacation time plus 10 sick days and 10 company holidays.

A genuine investment in your learning and development-Regular team outings and volunteer opportunities.

An awesome office space.

A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.