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Franklin Madison · 2 days ago

Business Development Executive

United States

Full-time

Remote

Mid Level

3+ years exp

Franklin Madison is seeking a Business Development Executive who excels in identifying and engaging prospective clients. The role involves conducting research to uncover leads, developing client relationships, and collaborating with marketing teams to craft tailored proposals.

InsuranceMarketing

Culture & Values

Responsibilities

Run primary and secondary research to uncover raw leads that “fit” our primary target profile(s) for direct mail and/or digital marketing campaigns. Pre-qualify those raw leads

Contact pre-qualified prospects to confirm potential fit, uncover needs for our services (in-person/phone/email/etc.), identify the influencers/decision-makers, etc

Develop a strong understanding of the prospective clients’ businesses to demonstrate how our direct mail and/or digital marketing services can assist them in achieving their business objectives

Foster engagement with persistent phone/email/letter contact strategy aimed at decision makers at prospective clients to set discovery calls and/or proposal presentations

Lead discovery calls / meetings independently to identify prospective clients’ key needs and pain points. Where applicable, set a follow up proposal presentation

Actively collaborate with direct marketing strategists or digital team to craft proposals that meet each clients’ specific needs

Collaborate with direct marketing strategists or digital team to present our capabilities, case studies, unique differentiators, proposals, etc

Responsible for presentation/proposal follow-ups (recaps, preparing/sending Statements of work, asking for approvals, etc) up to the kick-off call when it will be passed over to the Strategist/Account Management team assigned

Maintain a clean prospect database and a strong pipeline of potential business, with reporting as requested

Other duties as assigned by leadership

Qualification

Sales experienceDirect marketingCRM managementBusiness degreeSales methodologiesFinancial acumenMS Office proficiencyDatabase marketingDigital marketing sales

Required

Achieve assigned sales budgets and new customer quotas annually

All CRM activity accurate and updated weekly

Actively participate in sales meetings

Working knowledge and application of sales methodologies, processes and procedures

Strong business and financial acumen successfully applied to distinguish between revenue opportunities that can yield material result and those that hold little promise of success

Computer skills in an MS Windows environment

Should be proficient in the use and management of sales database tracking programs, and the use of MS Office