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Hyatt · 1 day ago

Marketing Ops Analyst (Hybrid Opportunity)

Chicago, IL

Full-time

Hybrid

Entry, Mid Level

$37.33/hr - $41.03/hr

2+ years exp

Hyatt Hotels Corporation is seeking an enthusiastic Analyst to join their Marketing Operations team. In this role, you will collaborate closely with the Commercial Analytics and Global Marketing teams to enhance Hyatt's position as a leading hospitality company through effective marketing campaigns.

HospitalityInformation TechnologyTravel

Responsibilities

Translate business requirements to build and maintain audience logic for marketing and lifecycle campaigns

Design and implement multi-channel, multi-touch journeys in collaboration with Marketing and CRM teams

Coordinate with template development and QA teams to ensure seamless, error-free execution of campaigns

Set up and monitor A/B tests, testing subject lines, message content, send times, and channel mix. Interpret results and make recommendations

Analyze campaign results to understand engagement and conversion performance. Develop dashboards and visualizations for stakeholders

Qualification

BrazeSQLCampaign AnalysisData AnalyticsA/B TestingVisualization ToolsCollaborationAttention to Detail

Required

Bachelor's degree with a quantitative emphasis

2+ years of experience in a Marketing Operations or Campaign Analytics role

Proficiency in SQL and Braze's Audience Builder logic and ability to interpret and troubleshoot audience segmentation queries

Experience analyzing large transactional databases

Strong analytical skills with experience in campaign analysis, experimentation, and visualization tools (e.g. Tableau, Thoughtspot)

High attention to detail with the ability to thoroughly QA their own and team members' work

Ability to collaborate within cross-functional workstreams, balancing multiple priorities and deadlines while effectively partnering with team members and stakeholders