EverQuote · 1 day ago
Email & SMS Marketing Analyst
Cambridge, MA
Full-time
Hybrid
Entry, Mid Level
$80K/yr - $119K/yr
1+ years expEverQuote is seeking a hands-on Email & SMS Marketing Analyst to help build their upper-funnel lifecycle program from the ground up. This role involves planning and executing email and SMS campaigns, analyzing performance data, and collaborating with various teams to enhance marketing strategies.
Auto InsuranceInsuranceInternetMarketplace
Responsibilities
Own the planning and execution of email and SMS campaigns for Upper Funnel and Marketing Services audiences (e.g., education, brand nurture, re-engagement, lead warm-up)
Build, schedule, and QA campaigns end-to-end in the email/SMS platform and ensure they adhere to brand guidelines, compliance requirements, and deliverability best practices
Drive the definition, maintenance, and evolution of audience segments for Upper Funnel and Marketing Services email and SMS programs
Partner with stakeholders to improve targeting precision, personalization, and segment logic based on user behavior and data availability
Own the development and execution of email and SMS creative for Upper Funnel campaigns, including subject lines, body copy, and message variants
Design, launch, and evaluate creative tests (e.g., subject lines, send times, message framing, CTAs, layouts), using results to inform future campaigns
Build and maintain a library of high-performing templates, messages, and creative patterns by audience and funnel stage
Analyze campaign performance data using marketing platforms and internal reporting tools
Optimize campaigns, audience strategies, cadence, and testing based on performance insights
Build the Upper Funnel and Marketing Services email/SMS programs by owning pilots, experiments, and new flows
Qualification
Required
Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field
1-4 years of experience in email, SMS, CRM, lifecycle marketing, or a closely related digital marketing role (agency or in-house)
Hands-on experience using at least one modern email marketing platform (e.g., Iterable, Klaviyo, Mailchimp, Salesforce Marketing Cloud, or similar)
Familiarity with core lifecycle/email concepts: List management and segmentation, Consent/opt-out handling, Basic deliverability concepts (bounces, complaints, sender reputation), A/B testing and campaign experimentation
Comfortable working with data in spreadsheets and/or reporting tools to answer basic performance questions
Impeccable attention to detail and process discipline for building, QAing, and launching campaigns
Strong communication skills
Ability to prioritize and manage multiple campaigns and tasks in a fast-paced, test-and-learn environment
Preferred
Basic familiarity with SQL or BI tools for more advanced analysis (can be learned on the job)
Benefits
Employees, depending on their specific role, level and responsibilities, may be eligible to participate in company variable compensation or equity programs.
Company
EverQuote
EverQuote is an independent insurance marketplace and is a free service that helps consumers compare quotes on auto insurance.
201-500 employees
H1B Sponsorship
EverQuote has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (6)
2023 (10)
2022 (14)
2021 (17)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$52.57MKey Investors
Recognition CapitalBrownSavano Direct Capital PartnersLink Ventures
2022-02-23Post Ipo Equity· $15M
2018-06-27IPO
2017-02-22Series B· $13M
Leadership Team
David Brainard
Chief Technology Officer
Joseph Sanborn
Chief Financial Officer
Recent News
2025-11-11
2025-11-09
2025-11-06
Company data provided by crunchbase