Stream Companies · 4 days ago
Director of Audience Activation
United States
Full-time
Remote
Director/Executive
7+ years expStream Companies is an award-winning automotive integrated advertising digital marketing company. The Director of Audience Activation Strategy is a senior leadership role responsible for shaping and executing the vision for audience planning and activation channels, overseeing strategic direction and operational excellence across various media formats.
AdvertisingMarketingSEO
Responsibilities
Define and execute the strategic roadmap for the Audience Activation team, ensuring growth, innovation, scalability, and alignment with overall agency goals
Serve as the agency’s subject-matter expert in addressable and audience activation strategies, guiding thought leadership and innovation
Anticipate shifts in the addressable media and data landscape and proactively adapt strategy, tools, and offerings accordingly
Lead, mentor, and inspire a team across channels including Display, Video, Audio, and Direct Mail
Foster a high-performance culture rooted in innovation, collaboration, accountability, and continuous improvement
Promote cross-channel fluency to ensure teams think holistically about audience activation rather than operating in silos
Identify and address operational gaps cross-functionally, ensuring streamlined processes, knowledge transfer, and collaboration
Partner with Client Experience leadership to develop scalable enablement tools, playbooks, and training that empower account teams to confidently sell and position audience activation solutions
Improve workflows, communication, and handoffs to support flawless execution from strategy through delivery
Identify opportunities to scale activation tactics and team workflows through automation, standardized processes, and centralized tools
Champion the adoption of technology and process improvements that reduce manual effort, minimize errors, and increase speed to market
Balance innovation with operational rigor to ensure solutions are scalable, sustainable, and profitable
Oversee the performance and strategic use of activation platforms including DSPs, data onboarding solutions, and proprietary tools (e.g., FullThrottle NOVA)
Continuously evaluate new platforms, data providers, and technology partners to enhance audience reach, targeting precision, measurement, and cost efficiency
Collaborate with data, analytics, and leadership teams to ensure best-in-class targeting, identity resolution, and attribution capabilities
Cultivate and maintain strategic partnerships with key media, data and technology partners
Identify and test emerging solutions that unlock access to new or underserved audiences
Ensure that activation strategies are executed according to industry and agency best practices
Oversee performance monitoring, insights delivery, and optimization recommendations for all audience-led campaigns
Qualification
Required
7+ years of experience in omnichannel strategy, programmatic buying, and audience activation, with 5+ years in a leadership capacity
Deep expertise in display, video, and audio activation channels, with hands-on knowledge of audience segmentation and addressable media tactics
Proven track record of scaling operational teams and building processes that drive automation and efficiency
Strong understanding of media platforms, DSPs, CDPs, and data management ecosystems
Excellent cross-functional collaboration and stakeholder management skills
Experience in managing external vendors and forging strategic partnerships
Strong analytical mindset and ability to translate data into actionable insights
Proven ability to lead and scale high-performing teams in fast-paced, evolving environments
Strong operational mindset with experience building processes, automation, and scalable frameworks
Company
Stream Companies
Stream Companies is an advertising agency that offers digital advertising, inbound marketing, and email marketing services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Sverica Capital
2019-04-17Private Equity
Leadership Team
David Regnier
Co-Founder/CEO
Jason Brennan
Co-Founder
Recent News
MarTech Breakthrough
2025-08-14
Stream Companies, LLC
2025-08-13
Company data provided by crunchbase