Hard Rock Hotel & Casino Sacramento · 1 day ago
ASSISTANT DIRECTOR - MARKETING
Greater Sacramento
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expHard Rock Hotel & Casino Sacramento is seeking an Assistant Director of Marketing to support the Director of Marketing in enhancing guest experiences and leading a high-performing marketing team. The role involves strategic planning, execution, and oversight of marketing initiatives, budget management, and team leadership to drive guest engagement and satisfaction.
Gambling & Casinos
Responsibilities
Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service
Assists in hiring, motivating, evaluating and directing departmental managers and staff, ensuring team members receive the training, support, adequate guidance and necessary resources to accomplish established objectives
Assists the Director of Marketing in supervising, coaching, developing and evaluating marketing team members
Supports administrative functions including budgeting, staffing, forecasting, and operational planning for assigned marketing areas
Assists in establishing departmental standards, guidelines, and operational objectives
Maintains up-to-date knowledge of all electronic gaming machines, player tracking systems, promotions, events, entertainment, and general property information
Demonstrates strong working knowledge of Player’s Club, operations, promotions, events, and related administrative processes
Monitors activities impacting departmental efficiency and effectiveness, including internal controls, compliance, and operational processes
Supports the consistent execution of Unity Players Club initiatives, promotions, and guest engagement strategies
Oversees daily coordination of Player’s Club operations, promotions, and events, ensuring alignment with marketing objectives and guest service standards
Provides leadership support and operational oversight to the Player’s Club & Promotions Managers, who report through the Marketing leadership structure
Supports short- and long-term marketing planning through analysis of marketing opportunities, program performance, and guest satisfaction metrics to drive market share growth
Oversees and develops all property promotions, player and special events in partnership with the Director of Marketing, ensuring consistency with brand standards, Unity Club strategy and operational goals
Implements and evaluates comp policies, campaigns, programs, entertainment activities and marketing expenditures to ensure program effectiveness; employs improvements based upon performance
Assists in managing research and survey initiatives and evaluates results to improve marketing effectiveness and guest satisfaction
Collaborates on creative and promotional solutions in response to competitive challenges and market conditions
Attend and participate in off property functions and events as assigned
Attend and participate in meetings, completing follow-up as assigned
Maintain regular and predictable attendance in accordance with operational needs
Attend training sessions, conferences, and seminars as required
Other duties as assigned
Qualification
Required
5 to 7 years in a similar position and a bachelor's in business, Marketing or related field or an equivalent combination of education and/or work experience
Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations
Must successfully pass background check
Must successfully pass drug screening
Must be at least twenty-one (21) years of age
Understanding and experience in the Northern California's regional gaming market
Gaming marketing functions including, but not limited to database, advertising and branding
Operations, services and activities of a comprehensive marketing and database programs
The Gaming industry, including principles and practices of a capital and operations budget
Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint
Pertinent federal, state, and local laws, codes, and regulations
Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience
Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals
Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance
Review portfolios as required
Forecast changes in the economic climate and/or profits and react accordingly
Communicate clearly and concisely, both orally and in writing
Analyze marketing and promotions data
Be a strategic, analytical, ethical and effective motivator
Participate in the development and administration of goals, objectives, and procedures
Prepare clear and concise administrative and financial reports
Interpret and explain policies and procedures
Operate various types of office equipment
Establish and maintain effective working relationships with those contacted during work
Be flexible to work varying shifts and time schedules as needed
This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume
Preferred
Prior experience in the Gaming industry strongly preferred
Prior experience in Tribal Gaming preferred
Company
Hard Rock Hotel & Casino Sacramento
The all new Hard Rock Hotel & Casino – Sacramento at Fire Mountain features the best in live music and entertainment, world-class gaming, and exceptional cuisine.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Guy Wolcott
Chief Financial Officer
Company data provided by crunchbase