Simply Business · 1 day ago
Senior Copy and Content Lead
Boston, MA
Full-time
Hybrid
Senior Level
$94K/yr - $141K/yr
5+ years expSimply Business is a digital insurance brokerage focused on simplifying the insurance-buying process for small businesses. The Senior Copy & Content Lead will define and deploy the brand voice, drive SEO and AEO optimization through copy, and manage a team of copywriters to ensure high-quality content creation.
FinanceInsurance
Responsibilities
Define and Own Brand Tone of Voice (TOV): Own brand voice, developing, maintaining, and distributing comprehensive TOV guidelines across the entire organization
Lead the adaptation of the core TOV and content for specific channel needs (e.g., differentiating the conversational style for social media versus the authoritative tone for the website)
Help translate the brand's core values, reasons-to-believe (RTBs), and consumer insights into compelling, integrated brand narratives and stories
Build out a content ecosystem that brings to life Simply Business’ deep expertise in the small business insurance space, including in-depth content about our products, trades, etc
Partner with the Manager, Product Marketing & GTM to ensure all core claims and product messaging are integrated into the overall narrative and marketing executions
Partner with channel owners across organic & paid channels to develop narratives and brand stories that bring to life the brand in relevant & tailored ways
Collaborate deeply with the Sr. Manager, Creative and design team to ensure copy and visual creative are perfectly integrated, compelling, and aligned with campaign goals
Manage and mentor a pool of in-house and freelance copywriters, providing editorial direction to maximize output quality and consistency
Partner closely with SEO/AEO manager and agency to ensure that all content, including copy and formats, are fully optimized for SEO & AEO discoverability
Execute high-impact copywriting tasks for flagship content, major brand campaigns, and other high priority content
Develop updated editorial guidelines and provide editorial oversight and final sign-off on messaging and copy quality across all marketing assets, ensuring strict adherence to brand standards
Qualification
Required
Proven experience in a senior or lead copywriting and copyediting role, with a portfolio showcasing exceptional brand storytelling and diverse content formats
Demonstrated ability to define, implement, and govern a complex brand voice and style guide for a rapidly scaling organization
Experience in driving impactful and measurable SEO & AEO optimization through content - both copy and format
Solid understanding of the commercial / business insurance industry, including key products, regulations, etc
Experience managing, mentoring, or providing deep editorial oversight to both in-house staff and external freelance copywriters
Strong history of successful collaboration with art directors, designers, and creative leads to build integrated visual and verbal assets
Ability to synthesize complex business and product information (especially in FinTech/Insurance) into clear, emotionally resonant, and persuasive consumer copy
Impeccable grammar, spelling, and meticulous attention to detail required to maintain high editorial standards
A bachelor's degree in English, Journalism, Communications, Marketing, or a related field is typically required
Proven experience (5+ years) as a copywriter, preferably in a marketing, advertising agency, or in-house marketing department
Preferred
A strong portfolio of successful copywriting work across various mediums is essential
Exceptional writing and editing skills with a strong command of grammar, punctuation, and syntax
The ability to understand business goals and audience needs, and translate them into effective copy
Excellent verbal and presentation skills to articulate ideas and influence stakeholders
High attention to detail, strong time management, and the ability to work both independently and as part of a team
Benefits
Group plan for medical, dental, vision, and prescription drug coverage.
Short term disability, long term disability, and life insurance coverage.
Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.
Commuter benefits to help cut down on parking and public transit costs.
25 days of vacation time plus 10 sick days and 10 company holidays.
A genuine investment in your learning and development-Regular team outings and volunteer opportunities.
An awesome office space.
A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.
Company
Simply Business
Simply Business is a business insurance broker that offers tailored business insurance quotes to its clients.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-03-13Acquired
Leadership Team
David Summers
Group CEO
Samantha Roady
CEO, US
Recent News
The Philadelphia Inquirer
2026-01-22
2026-01-09
2025-10-31
Company data provided by crunchbase