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WPP Media · 14 hours ago

Manager, Data Strategy

New York, United States

Full-time

Hybrid

Mid Level

$60K/yr - $140K/yr

3+ years exp

WPP Media is the global media collective of WPP, focused on delivering exceptional experiences for clients. The Manager, Data Strategy will support media performance analytics, execute measurement frameworks, and generate insights for Unilever, acting as a subject matter expert on media analytics tools and methodologies.

Marketing & Advertising

Responsibilities

Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies

Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders while maintaining WPP's analytical rigor

Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development

Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise where appropriate

Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP's thought leadership and innovation to Unilever

Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever's objectives

Partners with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods to Unilever's challenges. This role does not own data pipeline or model development, but facilitates these efforts for the client

Qualification

Media analyticsData visualization toolsCampaign analyticsSQLPythonData storytellingAnalytical skillsDigital marketing measurementProblem-solvingCommunication skillsCollaborationProject management

Required

3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role

Bachelor's degree required, advanced degree a plus

Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred)

Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations

Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments

Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes

Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives

Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers

Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms)

Experience with data visualization (Power BI) and basic coding tools (SQL, Python)