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WPP Media · 1 day ago

Manager, Content Strategy

New York, United States

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $140K/yr

6+ years exp

WPP is the creative transformation company, and they are seeking a Manager for Content Strategy to work embedded within Unilever's Hoboken office. This role involves developing platform-specific content strategies, analyzing performance data, and acting as a strategic partner to ensure alignment between content strategies and business objectives.

Marketing & Advertising

Responsibilities

Define platform-specific content strategies and versioning approaches for Unilever's portfolio to maximize engagement and performance

Shape toolkits and guidelines for AI-driven creative development across channels, tailored to Unilever's specific needs

Analyze creative performance data from Unilever campaigns and deliver actionable insights to improve content effectiveness

Establish feedback loops to continuously optimize creative development and deployment in partnership with Unilever teams

Act as a strategic partner and primary WPP liaison to Unilever brand teams, ensuring alignment between content strategies and business objectives

Collaborate seamlessly with Unilever's internal Social Studio, Media & Commerce teams to integrate content strategies into broader demand-generation plans

Serve as the bridge between Unilever's day-to-day needs and WPP's broader capabilities and resources within the Creative Effectiveness Hub

Pilot new AI tools and processes to enhance content strategy and scalability within the Unilever context

Stay ahead of industry trends and emerging technologies to maintain leadership in AI-driven content, bringing WPP's cutting-edge approaches directly to the client

Ensure all content deployment and strategy work adheres to WPP's established processes, best practices, and operational guidelines, even while embedded within the client's offices

Qualification

Content Strategy DevelopmentPerformance AnalysisAI-driven Content WorkflowsDigital MarketingStakeholder ManagementCommunication SkillsCollaboration SkillsProject Management

Required

BA/BS in Marketing, Digital Media, Communications, or related field required

6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation

Proven track record in developing platform-specific content strategies and managing complex, cross-functional projects, ideally within a large CPG environment

Strong understanding of AI-driven content workflows, creative optimization, and analytics

Expertise in leveraging data and insights to inform strategic decisions

Strategic mindset with excellent stakeholder management and communication skills, with a demonstrated ability to influence and collaborate effectively in a client-embedded setting

Exceptional ability to navigate complex organizational structures, balancing client needs and expectations with adherence to agency processes and policies

Comfort and experience working independently within a client's offices while remaining an integral part of a remote agency team