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Stanton & Company · 1 day ago

Media Relations Specialist

New York, United States

Full-time

Onsite

Senior Level

$70K/yr - $90K/yr

5+ years exp

Stanton & Company is seeking a sharp, strategic, and tenacious PR Media Specialist to serve as the media relations engine of their growing agency. The role involves leading media relations across various platforms, developing creative pitch strategies, and building strong relationships with journalists to secure top-tier media coverage for health & wellness and active lifestyle brands.

LifestyleMarketingSports

Senior Management

Responsibilities

Lead media relations across broadcast, print, digital, and podcasts, securing meaningful, top-tier coverage

Develop creative angles and pitch strategies that break through and position clients as category leaders

Build and maintain strong relationships with journalists, editors, producers, and podcast hosts across key verticals

Draft pitches, press releases, op-eds, and media materials with clarity, voice, and impact

Identify timely news hooks, trends, and cultural moments to drive consistent coverage

Secure features, expert commentary, interviews, profiles, product placements, and gift guide inclusions

Collaborate internally to develop smart, unexpected ideas to support launches, campaigns, events, desksides, and activations

Manage and mentor junior team members to develop their growth

Serve as a trusted strategic partner to clients, providing clear, confident guidance on media strategy and expectations

Qualification

Media relationsPR experienceDigital strategyStorytellingCreative thinkingPassion for wellnessRelationship buildingProject managementCollaborationAttention to detail