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University of Iowa · 1 day ago

Manager, Public Relations and Social Media

Iowa City, IA

Full-time

Onsite

Mid, Senior Level

5+ years exp

University of Iowa is seeking a Manager of Public Relations and Social Media to join their Marketing and Communications team. This role involves developing and executing public relations and social media strategies to enhance the organization's brand and connect with stakeholders. The manager will oversee a team, manage media relations, and ensure effective communication during crises.

Higher Education

No H1B

Responsibilities

In conjunction with the Director of Strategic Communications, develop and execute an integrated public relations strategy, including earned media and social media, in support of the organization’s strategic priorities

In collaboration with Brand Strategy and Marketing and Content Strategy teams, develop media campaigns that integrate with content strategy and marketing campaigns

Develop national media pitching program priorities and executive thought leader platforms in alignment with the integrated public relations strategy

Maintain a keen understanding of industry trends affecting the organization and make appropriate recommendations regarding communication strategy surrounding them

Lead creation and curation of engaging content for various social media platforms, including Twitter, Facebook, Instagram, YouTube, and LinkedIn

Lead management of social media accounts and engage with followers, responding to comments and inquiries in a timely and professional manner

Lead the curation and development of social media listening reports, monitoring, and analyzing social media metrics, and adjust strategies as necessary to increase engagement and reach

Define and provide strategic direction to Marketing and Communications leadership and internal stakeholders on social media best practices

Serve as the main point of contact across the enterprise for social media-related questions

Recommend tools and software to optimize social media activity

Ensures social media posts meet accuracy, grammar, style, and tone guidelines

Stay up-to-date with emerging trends and technologies in social media and make recommendations for improving our social media strategies

Serve as primary media contact and spokesperson for UI Health Care

Brief and prepare senior leaders, faculty, and staff for major interviews

Receive and strategically manage complex media inquiries

Work with communication specialists and agency partners to develop story pitches for local, regional, and national media outlets

Write communications plans, statements, talking points, news releases, Q&As, backgrounders, and other materials

Establish strong working relationships with key media representatives

Supervise and provide public relations and social media team members with appropriate resources, clear direction, and support

Assists with the supervision of student workers

Ensures compliance with all UI Health Care and UI policies and procedures

Update and regularly maintain the crisis communications plan and train Marketing and Communications team members on their roles

Serve as a Public Information Officer (PIO) for University of Iowa Health Care and act as a primary liaison for the coordination of messaging with the Marketing and Communications team, including web, social media, and internal communications, during actual and scenario crises

Recommend and develop message strategy and communications plans for issues management

Address new and anticipate potential issues with background research

Draft statements and briefs

Ability to effectively interpret and transmit information for internal and external audiences

Work closely with other teams in the Marketing and Communications department

Develop and manage productive relationships with UI Health Care senior leadership, UI Office of Strategic Communications, and other internal and external stakeholders and customers

Represent UI Health Care on various internal or external committees, agencies, and associations

Tracks and reports on key performance indicators and progress toward goals, per the integrated public relations strategy

Establishes and maintains necessary processes, tools, and resources for effective public relations. Applies and upholds UI Health Care brand standards and editorial style

Manage public relations and social media budget

Qualification

Public Relations StrategySocial Media ManagementMedia RelationsCrisis CommunicationsProject ManagementTeam LeadershipCommunication SkillsCollaborationOrganizational SkillsStrategic Thinking

Required

Bachelor's degree in communications, journalism, or a related field, or an equivalent amount of education and experience

5 years of related professional social media and public relations experience

In-depth knowledge of social media and digital platforms

Experience developing and implementing earned media and social media campaigns

Excellent organizational and project management skills

Excellent oral and written communication skills

Ability to lead a multi-disciplinary team

Ability to effectively collaborate and work in a team environment

Self-motivated, thrives in a fast-paced environment, with the innate drive to learn and pick up new challenges

Ability to work effectively with senior leaders

Ability to think strategically and creatively

Demonstrated experience working effectively in a welcoming and respectful workplace environment

Preferred

Experience working directly with journalists

Professional experience in the health care industry

Experience presenting to large groups

Experience working in a large organization

Master's degree desired

Company

University of Iowa

Glassdoor4.2

On our beautiful campus spanning the Iowa River, our faculty and staff enjoy access to an array of cultural, educational, and recreational activities.

Founded in 1921

Iowa City, Iowa, USA

10001+ employees