Gusto · 2 days ago
Sr Sales Operations Analyst
Denver, CO
Full-time
Hybrid
Senior Level
$104K/yr - $128K/yr
5+ years expGusto is on a mission to grow the small business economy, supporting over 400,000 small businesses across the country. They are seeking a Senior Sales Operations Analyst to enhance processes, data quality, and tools for their sales and onboarding teams using AI and automation.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
Lead the design and deployment of AI-powered workflows that automate manual processes, enrich data accuracy, and enhance rep and manager productivity
Collaborate with BizTech and RevOps partners to prototype and scale AI tools that improve call prep, lead routing, and decision support across the funnel
Document prompt logic, model behavior, and use cases to ensure clarity, adoption, and continuous learning across GTM teams
Identify where machine learning insights or conversational agents can improve speed-to-lead, qualification, and onboarding handoffs
Map, evaluate, and refine fast-cycle sales and onboarding workflows to reduce friction and improve rep efficiency
Translate business needs into structured system and automation requirements; partner with BizTech to scope, test, and deliver enhancements
Conduct quality checks and UAT for system changes that impact sales and onboarding teams
Analyze funnel performance, rep activity, and process data to uncover trends and AI use-case opportunities
Provide clear, actionable recommendations that tie data insights to automation or process improvements
Maintain and validate dashboards that integrate traditional metrics with AI-driven insights to help leaders make faster, smarter decisions
Support go-to-market readiness for new processes, AI workflows, and product changes by preparing documentation and operational requirements
Build strong internal networks across Sales, Onboarding, BizTech, and Analytics to accelerate experimentation and adoption
Proactively surface risks, ambiguities, and opportunities to improve how AI and automation drive business outcomes
Qualification
Required
~5+ years of experience in Sales Operations, Revenue Operations, GTM Operations, or a related field
Hands-on experience supporting high-volume or high-velocity sales motions
Strong working knowledge of Salesforce and common GTM tools (e.g., Outreach, ZoomInfo)
Experience mapping workflows, creating requirements, and partnering with technical teams
Strong analytical skills with the ability to translate data into decisions
Extreme ownership mentality, and ability to execute comprehensively with speed
Excellent communication skills with the ability to simplify complexity for stakeholders
Demonstrated ability to operate autonomously, investigate issues independently, and navigate ambiguity
Preferred
Experience in payroll, HR tech, or SMB SaaS go-to-market motions (huge plus)
Experience designing or implementing automations, AI workflows, or similar tooling
Familiarity with fast-paced GTM environments or call-center-like sales motions
Track record of building strong cross-functional relationships across Sales, BizTech, and Analytics
Comfort with fast iteration, experimentation, and testing in live sales environments
Benefits
Health insurance
401(k)
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
General Catalyst
2025-12-30
Digital Commerce 360
2025-12-20
2025-12-19
Company data provided by crunchbase