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Viceroy Hotels and Resorts · 1 week ago

Director, Integrated Marketing

US-NY-New York

Full-time

Onsite

Lead/Staff, Director/Executive

$130K/yr - $150K/yr

5+ years exp

Viceroy Hotels and Resorts is a leader in modern luxury hospitality, committed to creating unique experiences for guests. The Director, Integrated Marketing is responsible for aligning marketing efforts across the portfolio, acting as a strategic partner to property teams to ensure brand consistency while honoring individual property identities.

Hospitality

Responsibilities

Partner closely with on-property sales and marketing leaders, General Managers, and corporate disciplines to develop and execute integrated marketing initiatives that support both brand and business objectives

Serve as a central connector across Brand, Commercial, Revenue, Experience, PR, Digital, and Creative to ensure alignment, clarity, and momentum

Translate global brand priorities, campaigns, and messaging into clear, actionable guidance for property marketing teams

Originate and support brand-wide campaigns and promotions, with defined commercial and brand objectives

Balance brand consistency with local creativity, empowering properties to bring the brand to life authentically

Provide strategic guidance, best practices, and creative frameworks that support property-led content creation and campaign execution

Collaborate with property teams to shape social media strategies that reflect each destination’s personality while reinforcing brand positioning

Partner with agencies and internal teams to identify and activate storytelling opportunities across owned and earned channels

Collaborate with corporate and property teams, as well as external agencies, to shape PR strategies that elevate brand reputation and destination storytelling

Act as a brand ambassador internally and externally, reinforcing a shared narrative across markets

Partner with Development, Operations, and property leadership to support resort pre-openings, renovations, and repositionings

Serve as primary brand-level support resource for property marketing teams, ensuring they feel supported, well informed, and set up for success

Help streamline workflows, tools, and processes that make marketing more efficient and effective at the property level

Surface insights, performance learnings, and on-the-ground feedback from properties to inform brand strategy and future initiatives

Qualification

Integrated marketingBrand positioningLuxury hospitality experienceStrategic leadershipCollaboration skillsAdvisory partnershipCommunication skillsRelationship-building

Required

Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or a related field

5-7 years of marketing experience within luxury or lifestyle hospitality. Previous experience at a Director level required

Demonstrated experience working on-property or closely with property teams in a multi-property or portfolio-based environment

Strong understanding of brand positioning, guest experience, and experiential storytelling

Proven ability to balance strategic leadership with hands-on collaboration and advisory partnership

Experience collaborating across Commercial, Revenue, Marketing, and Creative disciplines

Exceptional communication and relationship-building skills, with the ability to influence

Comfort operating in a matrixed operation with dotted-line relationships

Company

Viceroy Hotels and Resorts

Welcome to Viceroy Hotels & Resorts – Redefining Modern Luxury in Global Hospitality Named in the top ten of ‘Top 25 Hotel Brands’ on Travel + Leisure World's Best Awards 2023.

Founded in 1999

West Hollywood, California, US

1001-5000 employees