Amazon · 2 days ago
Principal, Content Strategy, Amazon Autos
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$151K/yr - $250K/yr
6+ years expAmazon is looking for a Principal, Content Strategy to help redesign car shopping and enhance the Amazon Autos brand. This role involves developing comprehensive content strategies for both B2B and B2C audiences, managing a thought leadership platform, and collaborating with various teams to ensure alignment with marketing objectives.
Artificial Intelligence (AI)DeliveryE-CommerceRetail
Responsibilities
Develop comprehensive content strategies for B2B and B2C audiences that strengthen the Amazon Autos brand across all customer journey touchpoints
Create and manage a thought leadership platform for Amazon Autos, collaborating with Public Relations and Business Development teams on white papers, industry research, and keynote speaking opportunities
Own organic content strategy for social media channels, with particular focus on the LinkedIn Showcase page, TikTok, Meta platforms, and Google
Lead creator content strategy development and serve as primary point of contact with external agency partners
Define content measurement frameworks and key performance indicators to track effectiveness and drive continuous improvement
Identify opportunities to repurpose and scale high-performing content across channels
Collaborate with cross-functional teams to ensure content aligns with broader marketing and business objectives
Drive SEO strategy to increase organic traffic and visibility for Amazon Autos marketplace
Qualification
Required
6+ years of Content Strategy, Programming Strategy, and/or Marketing Strategy experience
Experience developing content that is award nominated, or from a broadcast network or streaming platform
Experience building and growing relationships with internal and external partners
7+ years of social/content distribution strategy experience
Experience driving high performance content and growth within a world class content company
Knowledge of digital advertising or search advertising or analytics solutions (e.g. Google Analytics)
Experience in Online Marketing, Influencer marketing, Blogs, Social Media, & Web Analytics (Adobe preferred)
Experience managing content projects of varying complexity
Preferred
Master's degree or above in marketing, communications, or equivalent
Experience working in the Automotive and/or Manufacturing industry in a sales, business development or partner capacity
Experience in influencer, affiliate marketing
Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
Kleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-08
Maryland Daily Record
2026-01-08
Company data provided by crunchbase