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FERRAGAMO · 1 day ago

CRM Analyst

New York, NY, US

Full-time

Onsite

Mid Level

$80K/yr - $100K/yr

3+ years exp

Ferragamo is a key player in the global luxury industry, known for its expert craftsmanship and exquisite range of products. The CRM Analyst will work with retail, eCommerce, and marketing teams to enhance customer experiences and support marketing programs through insights and analysis, driving traffic and sales while improving brand engagement.

Textiles

Responsibilities

Support evolution of lifecycle touchpoints across primary, outlet & ecommerce, developing strategies to nurture prospects to VICs

Lead seasonal gifting targeting strategies for offline & online clients

Work with HQ Partners, Ecommerce, Digital, to support implementation of new technologies facilitating consumer lifecycle

Manage, define and create targeted client lists for client and brand engagement activations (offline & online)

Use data to Brief, build and deploy regional programs, engagement, or commercial initiatives

Support local newsletter segmentation efforts in partnership with Ecommerce & HQ teams

Work with HQ to define key new segments, providing key data, trends & analysis

Develop analysis and reporting focused on performance metrics around the profitability of new and existing retail, outlet and e-Commerce customers

Define, Develop & monitor CRM KPIs and benchmarks for primary, ecommerce & outlet channels. Support focus doors through bi-monthly & quarterly reports

Provide regular reporting and insights on lifecycle programs, identify trends, include recommendations and make data-driven optimizations to reporting

Present findings to business leadership, department leads, cross-channel colleagues and store managers

Qualification

Data analysisPower BIExcel proficiencyCustomer-centric mindsetAnalytical skillsProblem-solving skillsCommunication skillsOrganizational skillsTime-management skills

Required

Bachelor's degree in business with a focus on quantitative fields (statistics, data science) preferred

3-4 years analytics experience, preferably in a luxury environment

Previous experience with Power BI is preferred

Proficient in excel (data formulas, pivot tables, etc)

Excellent analytical and problem-solving skills with a strong attention to detail as well as exceptional verbal and written communication skills; Ability to build reports and summarize data in meaningful way

Curious, proactive, self-motivated thinker; asks the why and what now? Driven by customer-centric mindset and deep understanding of customer expectations (internal & external)

Excellent organizational and time-management skills; ability to multi-task and prioritize responsibilities in line with business objectives, react to shifting priorities while adhering to deadlines

Attention to detail is essential

Strong interest in data analysis and interpretation

Strong oral and written communicator with demonstrated experience translating analytics findings into business insights and influencing business stakeholders to drive action and optimize business performance