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Samsung Electronics America · 1 day ago

Manager, Performance Marketing - Digital Appliances

Englewood Cliffs, NJ

Full-time

Onsite

Mid, Senior Level

$126K/yr - $156K/yr

5+ years exp

Samsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics, and they are seeking a Manager for Performance Marketing in Digital Appliances. This role is responsible for generating revenue and traffic through various digital marketing channels and optimizing campaign performance to achieve business objectives.

Manufacturing

H1B Sponsor Likely

Responsibilities

Oversee Google Ad properties (Paid search PLA, PMAX, Demand Generation), Affiliate & EPP partnerships, and other paid media campaigns focused on generating S.com revenue and traffic against ROAS goals

Contribute to full-funnel paid media planning and execution; social (paid and owned) and CRM

Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance

Responsible for forecasting projected revenue, traffic and spend (commission) by channel

Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets

Collaborate with Samsung.com category managers to prioritize and execute business objectives, offers and launches for the appliances division

Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns

Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions

Work closely with Digital Product, Creative Services and UX teams to optimize landing page conversion

Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs

Analyze campaign performance data to identify trends, insights, and areas for improvement

Generate ongoing GTMs and recaps for cross-functional and executive sharing

Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio

Continuously test new creative, offers, ad formats, landing pages within existing programs

Design, execute, and monitor owned and partner CRM campaigns to drive customer acquisition, retention, and upselling

Qualification

Performance marketingData-driven decision makingGoogle AdsAnalytical skillsCRM campaignsExcel (Vlookup)Entrepreneurial spiritTableauCommunication skillsCollaborationCreativity

Required

5-7 years of experience in performance marketing, growth marketing functions for brands or at agencies

Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations

Strong analytical, data-driven problem solving and decision-making skills

Ability to work under pressure and fast deadlines, and ability to manage multiple projects

Knowledge of channel backend tools for Google Ads, Meta Ads, DV360, CM360

Strong track record of delivering growth targets for consumer goods

Entrepreneurial spirit and excellent communication skills (verbal and written)

Strong knowledge of excel, Vlookup

Bachelor's degree

Preferred

Experience with Tableau a plus

Benefits

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance (after 6 months)

Paid Time Off

Student Loan Program (after 6 months)

Wellness Incentives

MBO bonus compensation, based on company, division, and individual performance

Company

Samsung Electronics America

Glassdoor3.6

Samsung Electronics America engages in high-tech electronics manufacturing and digital media.

Founded in 1978

Ridgefield Park, New Jersey, USA

5001-10000 employees

http://www.samsung.com/us/

H1B Sponsorship

Samsung Electronics America has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (193)

2024 (160)

2023 (160)

2022 (183)

2021 (146)

2020 (105)