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Goodyear Tires Benelux · 1 week ago

Specialist Influencer Relations

Akron, OH

Full-time

Onsite

Mid, Senior Level

3+ years exp

Goodyear is one of the world's largest tire companies, and they are seeking a Specialist in Influencer Relations to shape their influencer marketing strategy. The role involves leading influencer partnerships, executing activations, and collaborating with regional marketing teams to enhance brand awareness and engagement.

AutomotiveManufacturingSales

No H1B

Responsibilities

Lead end‑to‑end influencer partnerships, including strategic vetting, outreach, contract negotiation, creative collaboration, and content review across all Goodyear brands and markets

Execute global and regional influencer activations, monitor KPIs, and deliver actionable performance insights and recommendations to leadership

Design and implement Goodyear’s global influencer strategy, establishing governance, scalable processes, and best‑practice frameworks through the Global Center of Excellence

Develop creative briefs and campaign structures aligned with brand objectives, global content pillars, and culturally relevant storytelling that strengthens brand identity

Partner closely with regional marketing teams to guide local influencer initiatives, ensure global alignment, and share insights that enhance consistency and impact across markets

Manage and mentor an associate while serving as a subject matter expert and trusted advisor to Social Media Managers and regional teams

Build, maintain, and evolve influencer guidelines, operational processes, and performance standards to drive efficiency and excellence across all brands and markets

Provide comprehensive management of influencer partnerships tied to Goodyear Airships (Blimp), including strategy, influencer selection, outreach, contract coordination, creative briefing, and KPI reporting

Qualification

Influencer management toolsInfluencer marketing strategyInfluencer partnershipsSocial media managementInfluencer measurementCreative content collaborationSocial-first mindsetCollaboration across teamsProject management

Required

Bachelor's degree in Communications, Marketing or a related field

3 or more years of experience (relevant/professional) working in influencer relations at either a corporation or agency

Deep knowledge of influencer management tools (CreatorIQ, Captiv8, Aspire, GRIN, etc.)

Preferred

Extensive experience with influencer research, identification, outreach, management, negotiation and creative content collaboration

Experience in social media management

Experience in influencer measurement

Experience with influencer marketing best practices, processes, governance and management

Proven experience leading influencer collaborations at all levels (mega influencer, macro influencer, micro influencer and nano influencer)

Deep knowledge of the social media and influencer landscape, functionality of the platforms and channels, new and emerging influencers, trends and consumer behaviors

Deep knowledge of social media and influencer marketing metrics

Social-first mindset

Demonstrated ability to create standards, benchmarks and processes for global application

Ability to ideate and oversee engaging, social-first content that drives engagement

Demonstrated ability to collaborate across teams and manage projects independently