Terrakotta (YC W24) · 1 day ago
Growth Marketing
Terrakotta is a startup looking for a Founding Growth Lead to help establish their brand voice and growth initiatives. The role involves creating and executing innovative marketing campaigns, managing social media presence, and collaborating closely with the founding team to drive user engagement and growth.
Artificial Intelligence (AI)Information TechnologyInternetSales AutomationSoftware
Responsibilities
Concept and execute out-of-the-box campaigns that cut through the noise
Plan and produce graphics and short-form video content across channels
Own and grow Terrakotta’s presence across newsletters, podcasts, LinkedIn, X, and Instagram
Boost engagement on company pages
Develop recurring content formats
Maintain a consistent but creative brand voice
Design and run user activations like live cold-calling events, challenges, and in-product initiatives
Consistently generate and ship creative posts across channels
Own the content calendar
Prioritize originality and momentum over perfection
Work closely with the founding team to translate product moments, customer wins, and internal ideas into compelling external narratives
Test new formats, angles, and platforms quickly
Learn what works, double down, and move on fast when something doesn’t
Qualification
Required
0–3 years of experience in growth, marketing, content, operations, or a related role
Highly creative with a strong instinct for what grabs attention and feels culturally relevant
Comfortable being on camera and overseeing video content end-to-end
Strong writer with the ability to adapt tone across platforms
Organized enough to run multiple campaigns at once, but flexible enough to pivot quickly
Social-native and genuinely excited about experimenting on LinkedIn, X, and Instagram
Comfortable working in ambiguity and figuring things out without a playbook
Interested in startups, technology, and building something from zero to one
Preferred
Shipped viral or unconventional campaigns
Built or grown a personal or company social account
Run community events, live activations, or conference sponsorships
Used tools like Canva, Adobe Illustrator, CapCut, Adobe Premiere, or similar
Benefits
Comprehensive benefits package (healthcare, PTO, etc.)