Top Notch Distributors, Inc. · 1 day ago
Commercial Marketing Specialist
Honesdale, PA
Full-time
Onsite
Mid Level
3+ years expTop Notch Distributors, Inc. is a company focused on providing high-quality commercial architectural products. The Commercial Marketing Specialist will be responsible for creating engaging content and managing marketing campaigns to drive sales and brand awareness.
Wholesale
Responsibilities
Promote all activities to grow sales and brand awareness for our Commercial architectural products division including developing and distributing email marketing campaigns, social media campaigns, digital media campaigns, trade magazine ads, and promo/sell sheets
Maintain accurate Commercial marketing calendar
Procure promotional products and coordinate distribution
Source audience lists for specific marketing campaigns
Analyze and report on marketing campaign effectiveness using database resources. Use results to provide recommendations for process improvements
Responsible for email marketing including maintaining schedule, content research and design, maintaining accurate customer database lists, and tracking/reporting results
Continuous education on industry products, events, and terminology
Effectively communicate with manufacturer partners on marketing projects through regular conference calls, phone calls, emails, and in-person meetings
Maintain product image database and image library. Requires working with manufacturer representatives and/or outside resources to obtain images as well as using in-house photography equipment and image editing tools
Research, create and analyze information for marketing communications and publication
Create digital and print advertising content using Photoshop, InDesign and other design software
Maintain company website including – creating and scheduling graphics, ensuring literature is current, and updating manufacturer partner resources
Product photography as needed
Attend and manage presentations at industry trade shows, travel as needed
Qualification
Required
3-5 years of demonstrated Marketing experience in a corporate or agency environment
Minimum of 3 years of professional graphic design experience in a corporate or agency environment using Photoshop/Illustrator/InDesign is required
Proven professional content writing experience, including web copy, email campaigns, social media content, and sales literature for a B2B audience
Ability to gather, process and interpret sales, customer behavior, and account data
Capacity to identify and recommend process improvement opportunities
Demonstrated experience in customer and market research
Must be able to organize and coordinate projects and schedules
Ability to work in self-directed, fast-paced entrepreneurial environment
Experience in all aspects of developing and managing marketing strategies
Ability to work both independently and as a team member on assigned projects
Experience with CRM and Email Marketing Platforms (Constant Contact or similar) is required
Experience in product photography and photo editing
Ability to always maintain an upbeat and positive attitude
Strong work ethic with ability to adapt to change
Highly proficient computer skills including Excel, PowerPoint, Outlook, Word, and SharePoint (asset database)
Strong understanding of online customer experience and online metrics analysis and solutions
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
Proven problem-solving skills with the ability to work independently, make informed decisions, and act in the best interest of the company and our customers
Excellent communication skills with the ability to analyze and present marketing results
Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities in a fast-paced environment
Ability to treat all information as confidential and demonstrate a high level of ethics, trust and professionalism
Must adhere to all safety and housekeeping policies and guidelines
Preferred
Demonstrated work experience in business environment with prior marketing experience preferred
Company
Top Notch Distributors, Inc.
Distributing Architectural Door Hardware since 1975, Top Notch Distributors, Inc.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase