Anthropic · 1 day ago
Developer Campaign Marketer - Claude Code
New York, NY
Full-time
Hybrid
Senior Level
$255K/yr - $255K/yr
5+ years expAnthropic is a public benefit corporation focused on creating reliable and beneficial AI systems. They are seeking an experienced Developer Campaign Marketer to lead marketing efforts for Claude Code, developing and executing comprehensive campaigns to drive awareness and engagement among developers and startups.
Artificial Intelligence (AI)Generative AIInformation TechnologyMachine Learning
Responsibilities
Develop and execute comprehensive marketing campaigns for Claude Code to generate pipeline by driving awareness and adoption among startups, developers, technical teams, and engineering organizations
Develop deep understanding of the AI developer and startups audience, including behaviors, communication preferences, and communities, to inform channel strategy and adapt campaign messaging that resonates with how developers discover, evaluate, and adopt AI tools
Partner with Product Marketing to translate product positioning and go-to-market strategy into executable campaign plans for developer audiences
Execute on integrated marketing campaigns by working with centers of excellence across channels including content, media, developer-focused platforms (GitHub, Stack Overflow, Hacker News, Reddit), events, and partnerships
Own campaign performance reporting and optimization iteration; provide feedback loop on campaign performance back to Product Marketing leadership
Partner closely with product marketing and engineering teams to ensure marketing campaign strategies align with product development and user needs
Track and analyze key metrics including Claude Code pipeline in target accounts, developer adoption, engagement, retention, and satisfaction, using data to continuously optimize marketing strategies
Collaborate with the broader marketing team to ensure Claude Code messaging is integrated into Anthropic's overall marketing campaign and serve as execution lead on campaigns focused on our developer and startups audiences
Qualification
Required
5+ years of experience in developer or campaign marketing with ownership of pipeline target, technical product marketing or developer relations experience is a plus
Experience building and scaling demand gen programs targeted to developer communities, whether through online platforms, events, or advocacy programs
Deep understanding of developer workflows, tools, and communities
Demonstrated success launching and marketing developer tools, CLI tools, APIs, or infrastructure products
Excellent collaboration skills and experience working cross-functionally with product, engineering, and sales teams
Analytical mindset with experience tracking developer metrics and using data to inform marketing decisions and optimize campaign tactics
Genuine passion for developer experience and a track record of earning trust and credibility in developer communities
We require at least a Bachelor's degree in a related field or equivalent experience
Preferred
Experience marketing AI/ML tools or emerging technology categories to technical audiences
Background in software engineering or technical roles with professional coding experience
Experience with open source community building and contribution
Familiarity with command line tools, terminal workflows, and developer productivity tools
Experience in high-growth startup environments or launching new developer products from scratch
Benefits
Equity
Benefits
Incentive compensation
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Lightspeed Venture PartnersGoogleAmazon
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
CEO & Co-Founder
Daniela Amodei
President and co-founder
Recent News
2026-01-07
2026-01-07
Company data provided by crunchbase