Management Consulting Group ยท 1 week ago
ISIJP00011579 Marketing Specialist 5 not avail for w2 ref
Management Consulting Group is seeking an Integrated Marketing Communications Consultant responsible for developing a scalable, globally applicable IMC process for the organization. The role involves simplifying complex inputs, aligning cross-functional teams, and translating pilot learnings into repeatable global processes.
Human ResourcesRecruitingStaffing Agency
Responsibilities
Build a cross-functional, repeatable approach for how the organization communicates across channels and stakeholders
Define an end-to-end process for how messaging is prioritized, developed, planned, and communicated across global channels
Partner with product marketing, brand & creative, PR, executive communications, and regional teams to build a cohesive, repeatable workflow
Develop templates, messaging frameworks, content guidelines, and channel recommendations for specific use cases
Establish operating rhythms for intake, planning, cross-functional review, approvals, and post-launch optimization
Create a global playbook documenting best practices, roles/responsibilities, timelines, and dependencies
Develop the pilot IMC framework including segmentation assumptions, channel strategy, messaging flows, asset requirements, and activation plan
Pilot the integrated marketing communications approach for one selected audience in one targeted region
Measure effectiveness with defined KPIs using both qualitative and quantitative inputs
Translate pilot findings into a globally scalable IMC model that can be adopted by other regions and applied to any audience
Qualification
Required
10+ years of integrated marketing/IMC experience (minimum 8+ years managing IMC initiatives), preferably in healthcare or regulated industries
Proven experience building or operationalizing IMC processes, frameworks, or large-scale communication workflows
Strong cross-functional leadership skills and ability to align diverse stakeholders
Audience-centric storytelling, multi-channel planning, and creative brief development
Highly organized, process-minded; capable of both strategy and hands-on execution
Fluent in using data and insights to inform decisions and improve systems
Strong written, verbal, and presentation communication skills
Ability to work independently with limited oversight, in a flexible environment
Bachelor's degree required
Preferred
MBA or Master's degree preferred