Hardesty, LLC · 1 day ago
Marketing Manager
San Clemente, CA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $160K/yr
3+ years expHardesty, LLC is a fast-growing manufacturing company seeking a Marketing Manager to develop and execute marketing strategies and campaigns. This role involves collaboration with cross-functional teams to drive brand awareness, lead generation, and customer acquisition while overseeing marketing campaigns and customer service functions.
Staffing & Recruiting
Hiring Manager
Rachel Gibson
Responsibilities
Develop and implement comprehensive marketing strategies to promote the company's products, targeting relevant customer segments and industries
Manage the creation and execution of marketing campaigns across various channels, including digital marketing, print advertising, trade shows, and other promotional activities
Work closely with product development teams to gain a thorough understanding of product features, advantages, and market positioning, ensuring this expertise is effectively incorporated into marketing collateral and campaigns
Analyze market trends, customer insights, and competitor activities to identify opportunities for product differentiation and market expansion
Oversee the development and maintenance of the company's website and product guide, ensuring it reflects current product offerings, engages visitors, and supports lead generation
Manage the company's social media presence, creating and publishing engaging content, monitoring online conversations, and responding to customer inquiries and feedback
Organize and oversee participation in industry trade shows, conferences, and events, managing all aspects including booth design, preparation of collateral materials, and coordination of staff
Collaborate with sales teams to develop sales support materials, such as brochures, presentations, and product catalogs, to enable effective customer engagement
Track and analyze marketing metrics, such as website traffic, search engine optimization, lead conversion rates, and campaign performance, and generate reports to assess marketing effectiveness and ROI
Monitor industry trends, emerging technologies, and marketing best practices, and suggest ways to integrate new strategies and tools into the company's marketing activities
Drives engagement by providing employees with the tools and information to encourage autonomy, while giving constant feedback to manage execution
Build collaborative relationships that facilitate execution and create synergies
Develops strategies and provides direction to the team, clearly communicating the objectives to achieve departmental and individual results that align with the company goals
Hires and appoints competent and qualified individuals to ensure the department’s goals are met, while providing a challenging environment that encourages a growth mindset
Develops talent, identifying and communicating the employees’ strengths and weaknesses, encourages continued improvement and provides the resources to achieve desired results
Adapts quickly to changes, understanding the company’s vision and mission and leads the team to align to the new changes
Drives results by creating a culture of accountability and ownership and balances rewards and recognitions with coaching and corrective actions
Performs other duties as assigned by supervisor
Qualification
Required
Develop and implement comprehensive marketing strategies to promote the company's products, targeting relevant customer segments and industries
Manage the creation and execution of marketing campaigns across various channels, including digital marketing, print advertising, trade shows, and other promotional activities
Work closely with product development teams to gain a thorough understanding of product features, advantages, and market positioning, ensuring this expertise is effectively incorporated into marketing collateral and campaigns
Analyze market trends, customer insights, and competitor activities to identify opportunities for product differentiation and market expansion
Oversee the development and maintenance of the company's website and product guide, ensuring it reflects current product offerings, engages visitors, and supports lead generation
Manage the company's social media presence, creating and publishing engaging content, monitoring online conversations, and responding to customer inquiries and feedback
Organize and oversee participation in industry trade shows, conferences, and events, managing all aspects including booth design, preparation of collateral materials, and coordination of staff
Collaborate with sales teams to develop sales support materials, such as brochures, presentations, and product catalogs, to enable effective customer engagement
Track and analyze marketing metrics, such as website traffic, search engine optimization, lead conversion rates, and campaign performance, and generate reports to assess marketing effectiveness and ROI
Monitor industry trends, emerging technologies, and marketing best practices, and suggest ways to integrate new strategies and tools into the company's marketing activities
Drives engagement by providing employees with the tools and information to encourage autonomy, while giving constant feedback to manage execution
Build collaborative relationships that facilitate execution and create synergies
Develops strategies and provides direction to the team, clearly communicating the objectives to achieve departmental and individual results that align with the company goals
Hires and appoints competent and qualified individuals to ensure the department's goals are met, while providing a challenging environment that encourages a growth mindset
Develops talent, identifying and communicating the employees' strengths and weaknesses, encourages continued improvement and provides the resources to achieve desired results
Adapts quickly to changes, understanding the company's vision and mission and leads the team to align to the new changes
Drives results by creating a culture of accountability and ownership and balances rewards and recognitions with coaching and corrective actions
Performs other duties as assigned by supervisor
Building trust: The ability to inspire and motivate others and lead by example to create effective teams that produce consistent superior results
Communication skills: The ability to articulate ideas and goals effectively, clearly, and professionally within all levels of the organization to inspire, influence and move others to action. Provides meaning and clarity to others
Emotional intelligence: Necessary to recognize own strengths and weaknesses and to effectively relate with the objective to bring out the best in others and self. Self-management to maintain a positive outlook during stressful situations and strong relationship-management skills to influence, coach, and mentor others to resolve conflict effectively
Goal oriented: The ability to understand the organization's business goals and mission to strategically prioritize departmental initiatives and lead teams with a common vision
Leadership and Performance Management skills: The ability to lead and manage a team of employees, including setting expectations, delegating responsibilities, assessing, and addressing performance, and providing feedback and coaching, while creating a positive and supportive work environment that fosters employee growth and development
Organization and planning skills: The ability to oversee multiple projects and varied timeliness and deadlines to meet objectives. Seeing the picture and how different elements interact are critical aspects of the planning process
Process optimization: The ability to manage execution by continuously improving processes, maximizing efficiencies, and reducing waste
Sound decision making and critical thinking skills: The ability to effectively analyze complex business problems and implement plans for moving forward. This involves engaging in constructive conflict to invite diverse perspectives, thorough consideration of different viewpoints and effective closure to ensure stakeholders alignment with company goals
Preferred
Bachelor's degree in marketing, Business Administration, or a related field
Strong digital marketing background, including experience with SEO, SEM, social media marketing, AI Marketing Utilization and Optimization and marketing
Proficiency in marketing analytics platforms and CRM systems
Excellent written and verbal communication skills
3-5 years of experience in a marketing leadership role with supervisory responsibilities
Company
Hardesty, LLC
Hardesty, LLC is a executives services firm providing experienced chief financial officers, controllers and other financial management professionals to companies ranging from emerging growth to large public entities.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Karl Hardesty, CEO
CEO & Founder
Dave Aguero
Interim CFO
Company data provided by crunchbase