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Acadia · 1 day ago

Senior Retail Media Manager - Amazon and Marketplaces

United States

Full-time

Remote

Senior Level

5+ years exp

Acadia is an industry leader in the e-commerce digital marketing space, managing the presence of brands and manufacturers on major marketplaces. The Senior Retail Media Manager will develop advertising strategies focused on Amazon DSP and programmatic display campaigns, leading a team to drive sales growth for clients while enhancing their programmatic expertise.

AdvertisingDigital MarketingE-Commerce

Growth Opportunities

Responsibilities

Manage complex accounts with over $5M in annual spend across the full funnel of Sponsored Ads and Amazon DSP while maintaining a focus on Amazon DSP and programmatic media buys

Develop holistic, cross-channel media strategies aligned to brand objectives, measurement frameworks, and financial KPIs

Leverage Amazon Marketing Cloud (AMC) to inform audience development, optimize performance, and guide full-funnel media recommendations

Develop and deliver Quarterly Business Reviews (QBRs) that articulate performance insights, strategic opportunities, and long-term growth recommendations

Manage the execution and ongoing maintenance of DSP strategy using Asana to track progress and manage timelines

Demonstrate curiosity and ask insightful business questions to understand client goals, KPIs, and financial structures, driving data-backed recommendations for media spend allocations

Communicate media strategies with clarity and confidence, connecting tactical execution to broader performance outcomes and ROI

Act as a consultative partner, providing data-driven recommendations and transparent guidance across media investments

Manage a team of Paid Media Specialists, delegating tactical campaign management, ensuring alignment with overarching account strategy

Partner closely with Account Managers and internal teams to drive unified, cross-functional strategy execution

Serve as the internal and external media expert, offering strategic insights that elevate both client outcomes and internal decision-making

Support team development through coaching, feedback, and structured growth plans

Contribute to Acadia's overall growth by developing new programmatic advertising strategies and expanding channel offerings, especially within DSP

Identify, test, and evaluate emerging channel opportunities and beta programs, sharing insights to enhance Acadia’s media offering

Support new business efforts through strategic contributions to pitch materials and prospective media plans

Share expertise within the company, contributing to internal training, thought leadership, and process development

Qualification

Amazon DSPProgrammatic media buyingAmazon Marketing CloudFull funnel Amazon AdsAdvanced Microsoft ExcelData storytellingClient communicationTeam management

Required

5+ years of experience with full funnel Amazon Ads across Sponsored Ads and DSP

Deep, full, and firsthand experience leveraging the full capabilities of the Amazon DSP platform inclusive of 3rd party display inventory, offsite, STV, and audio ads

Beyond media buying, campaign optimization, and reporting, an established ability to develop, deliver, and sell omni-channel display media plans to Enterprise and Mid-tier advertisers

Experience and comfort working with advertiser budgets in excess of $2M/yr

Demonstrated ability to answer core business questions beyond the limited scope of media performance and efficacy

Experience with Amazon AMC - creating audiences and running instructional queries

Advanced Microsoft Excel skills

Master storyteller using data and analysis to map strategy

Experience managing teams to execute strategy