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Best Western Hotels & Resorts · 1 day ago

Senior Manager, Marketing, BW Core Brands – Hybrid AZ

Phoenix, AZ

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Best Western Hotels & Resorts is a global leader in hospitality, dedicated to inspiring travel through unique experiences. They are seeking a Senior Manager of Marketing to lead the strategic development and execution of brand marketing initiatives across Best Western Core Brands, focusing on brand architecture and integrated marketing strategies to drive business growth.

Hospitality

No H1B

Responsibilities

You'll take the lead in developing and refinement of brand architecture across Best Western Core Brands, ensuring consistency, clarity, and differentiation

Translate brand positioning into actionable marketing strategies and guest-facing experiences

Be a champion for our brand across all touchpoints, ensuring alignment with brand standards and guest expectations

Partner with hotel brand managers to align on brand goals, guest insights, and property-level activations

Work hand-in-hand with our operations teams to integrate brand standards into service delivery and guest experience

Work closely with digital marketing specialists to develop content strategies, CRM initiatives, and optimize owned channels

Help guide our paid media strategy in partnership with internal teams and external agencies, ensuring campaigns are brand-aligned and performance-driven

Analyze campaign performance and guest engagement metrics to inform future strategies and improve ROI

Support seasonal and evergreen campaign development, from briefing through execution and post-campaign analysis

Collaborate with regional marketing teams to tailor brand strategies to local market dynamics, including seasonal trends and community engagement

Integrate personalization strategies into guest experience touchpoints, leveraging CRM data and loyalty program insights

Partner with loyalty program team to drive member engagement and brand affinity

Contribute to revenue growth and booking performance through targeted brand campaigns and performance tracking

Utilize CRM platforms and Adobe tools (e.g., Adobe Experience Manager, Adobe Analytics) to manage and optimize marketing efforts

Leverage AI tools to create operational efficiencies via processes, content development, and campaign optimizations

Share your ideas and insights with senior leadership and performance updates to senior leadership and cross-functional stakeholders

Help us grow and improve every day by evaluating and refining marketing processes, tools, and reporting systems

You'll also have the opportunity to mentor junior team members

Qualification

Brand strategyDigital marketingPaid mediaCRM platformsAdobe toolsFinancial acumenHospitality knowledgeCommunication skillsProject managementPresentation skills

Required

Around 8 years of experience in brand marketing, preferably within the hospitality, travel, or lifestyle sectors

A Bachelor's Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience

A solid understanding of brand strategy, digital marketing, and paid media

Financial and budgeting acumen

Intermediate proficiency in Microsoft Office Suite

Familiarity with CRM platforms and Adobe tools (e.g., Experience Manager, Analytics)

Comfortable managing complex projects and cross-functional relationships

Great communication and presentation skills

Deep understanding of hospitality industry dynamics and guest behavior

This is a hybrid position, requiring an onsite presence approximately three (3) days per week at our Headquarters location (6201 N 24th Parkway | Phoenix | AZ | 85016)

Be open to traveling up to 25% of work time