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American Cruise Lines · 1 day ago

Website Content & SEO Specialist

Guilford, CT

Full-time

Onsite

Entry, Mid Level

1+ years exp

American Cruise Lines is the largest U.S. cruise company, operating the newest fleet of riverboats and small cruise ships across the country. They are seeking a detail-oriented and analytical Website Content and SEO Specialist to manage and optimize website content that drives engagement and supports lead generation.

LeisureTourismTravel

H1B Sponsor Likely

Responsibilities

Proof, edit, and optimize engaging digital content for search visibility, including website pages, and blog posts

Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs within our CMS platform

Collaborate with our SEO partner agency and copywriters to ensure all content is optimized for search and aligns with brand standards

Maintain and update website content via our CMS platform, ensuring proper formatting, linking, and layout while adhering to accessibility and UX best practices

Partner with our SEO and website development agencies to support technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture

Monitor and report on organic search traffic and content performance using GA4 and other SEO reporting tools

Assist with the creation of an editorial blog calendar to align with marketing campaigns

Research industry trends, travel behavior, and competitor content to inform digital strategy

Ensure consistency in tone, voice, and messaging across all marketing channels

Qualification

SEO best practicesCMS platformsGA4HTMLProofreadingDigital marketingTravel passionAttention to detail

Required

1-3 years of experience working in digital marketing, specifically in website content and SEO-focused roles

Strong knowledge of on-page and technical SEO best practices and tools

Experienced with CMS platforms. Kentico is preferred

Basic understanding of HTML

Proficient in using GA4 for content performance measurement

Exceptional proofreading and editing skills with strong attention to detail

Ability to work in a fast-paced environment with shifting priorities

Passion for travel, cruising, and storytelling

Preferred

Kentico is preferred

Company

American Cruise Lines

Glassdoor3.7

American Cruise Lines is a cruise company.

Founded in 1991

Guilford, Connecticut, USA

501-1000 employees

https://www.americancruiselines.com/

H1B Sponsorship

American Cruise Lines has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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2022 (1)