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Impel · 23 hours ago

Creative Director

United States

Full-time

Remote

Director/Executive

10+ years exp

Impel is harnessing the power of AI to transform automotive retailing, becoming a leader in vertical AI. The Creative Director will lead the company's branding and creative strategy while actively participating in the creation of marketing assets and overseeing brand governance across various channels.

Augmented RealityAutomotiveEnterprise SoftwareSaaS

Responsibilities

Partner with marketing leadership to execute against the overall marketing and brand strategy for the company

Help lead the creation, development, and evolution of the Impel brand strategy, with particular emphasis on visual identity, look, tone, and feel, brand voice, and execution across all brand channels and touchpoints

Create and measure branding and creative for all demand generation and growth initiatives, including video production, email marketing, digital advertising, retargeting, SEO/SEM, content marketing, and others

Help drive go-to-market strategy and execution of product launches and initiatives

Develop and measure branding and creative for customer retention and expansion efforts with Performance Management, including communications, collateral, reporting, content, incentive programs, and others

Provide creative direction and executional support for reputation and thought leadership initiatives, including press releases, white papers, industry presentations, event campaigns and others

Develop presentation and informational/educational assets for internal constituencies and external partners

Develop branding and assets (and provide logistical support as needed) for Impel presence at industry trade shows and events

Ensure effective brand governance and compliance across the organization as well as with external partners

Effectively manage contractors, agencies, and vendors as needed

Qualification

Brand strategyDigital marketingCreative directionDesign principlesB2B experiencePerformance analyticsAdobe Creative SuiteProject managementUX/UI best practicesHTMLLeadership skillsInterpersonal skillsWritten communicationTime managementProblem-solving

Required

BA/BS required, ideally in design, marketing, communications or relevant discipline

B2B experience is required

Minimum 10 years' progressive growth in brand marketing with an emphasis on design and creative

Minimum 7 years' experience with digital/omnichannel marketing

Exceptional ability to work in a fast-paced, constantly changing environment while solving problems creatively and quickly

Exceptional ability to remain calm under pressure, receive feedback constructively, and apply strategic and business acumen to creative efforts

Excellent leadership, project management, and time management skills

Excellent organizational, interpersonal, and written communication skills

A strong understanding of brand development and omnichannel marketing concepts

An intimate understanding of design, copy and UX/UI best practices and guidelines

Experience with a variety of software and applications, including marketing automation, Adobe Creative Suite, CRMs, Photoshop, HTML, InDesign, Premier, Flash, etc