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Heartbeat · 1 day ago

Group Account Director

New York, NY

Full-time

Onsite

Director/Executive

$121K/yr - $186K/yr

10+ years exp

Heartbeat is a full-service agency for healthcare Challenger Brands, known for delivering distinctive strategies and integrated marketing campaigns. As a Group Account Director, you will lead the strategy and execution of marketing initiatives, ensuring impactful brand delivery across channels while cultivating strong client partnerships and driving growth.

AdvertisingMarketing

Culture & Values

Responsibilities

Understands the agency’s revenue and profitability model, managing budgets at the project level and owning revenue forecasting for assigned brands. Provides input on fee development and identifies opportunities to optimize agency resources and services

Keeps leadership informed on account status, challenges, and plans, engaging senior management proactively when needed

Leads both integrated agency teams and client collaborations, guiding teams on agency policies, best practices, and process improvements

Maintains a deep understanding of clients’ business and industry trends, staying alert to market changes and proactively offering solutions

Cultivates relationships with thought leaders and stakeholders to maintain a strong knowledge of clients’ business and opportunities

Applies expertise across channels and audiences, making strategic, data-informed decisions to drive client success

Spearheads client presentations, including annual plans and major program updates, ensuring alignment and impact

Drives growth on assigned brands by providing clear strategic direction, evaluating creative outputs against objectives, and offering constructive feedback

Takes a holistic approach to brand marketing, integrating traditional, digital, and emerging channels to deliver outcomes that meet client goals

Delivers outstanding client service, proactively managing relationships, identifying opportunities to strengthen partnerships, and showcasing agency work internally and externally

Seeks opportunities to grow business within existing accounts and identify potential new accounts, contributing to overall agency expansion

Qualification

Agency account leadershipBrand managementMulti-channel marketingFinancial acumenStrategic thinkingClient serviceCreative evaluationExceptional communicationCollaboration